BURLINGAME, Calif., Aug. 30, 2007 (PRIME NEWSWIRE) -- Limbo(tm) announced today that a beta version of its sticky new mobile and online advertising application, Limbo(tm) Grab, is now live. Limbo Grab encourages players to fight for -- by grabbing over and over again -- exciting prizes during the game. The winner is the player who grabs and holds the prize the longest cumulative amount of time during the game duration. Limbo Grab can be played via SMS by sending a keyword, such as CASH, to 41414 on a mobile phone or online at www.limbo.com/grab.
"What's better than consumers fighting for your product?" asked Jonathon Linner, Limbo CEO and co-founder. "In Limbo Grab, players text on their mobile phones -- or play online -- over and over again to win the featured product. Within the first 24 hours, players averaged more than 100 grabs for the featured prize. Imagine the excitement of thousands of players fighting for your television, mobile phone, or car, while you're driving tangible marketing metrics, most notably purchase intent. That's powerful!"
During a month-long soft launch period, Limbo Grab has generated considerable buzz among Limbo players and compelling user statistics:
* The average player grabs the prize over 100 times per game,
resulting in more than 200 SMS (or text) messages between the
consumer and the advertiser.
* As a result of playing the game for the featured prizes, purchase
intent ranges from two percent to 40 percent.
* www.limbo.com gameplay sessions average 15 minutes per player.
* Limbo Grab players have grabbed more than 1.5 million times within
the first month.
The object of Limbo Grab is to grab and then hold on to the prize for as long as you can. If someone grabs the prize from you, you must snatch it back so that the prize stays in your possession. Hold it the longest during the game duration and you'll win it. "We're already seeing people stay up all night as part of their strategies to win," said Linner. Aside from playing on your mobile phone, Limbo Grab is available online at www.limbo.com/grab, where players can engage each other along the way by sending comments (called "Shouts") to one another that detail everything from why she is going to win, to what he had for breakfast, to everything about her lovely new shoes, to everything and anything in between. The Shouts are visible on the Web page, along with the player's name, photo and geographic location.
About Limbo
Limbo's patent-pending Web and mobile entertainment brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning, privately held company, headquartered in Burlingame, Calif., has awarded more than 750 Limbo Unique winners with more than $630,000 in prizes. Limbo is backed by three of the world's top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).
Limbo games can be played through all major U.S. mobile operators, including Alltel, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon Wireless, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada. To learn more about Limbo and to see all current Limbo games, visit www.limbo.com.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744