Section 28A notification


Reported to the Copenhagen Stock Exchange via Company News Service on 31 August
2007: 


Notification pursuant to Section 28A of the Danish Securities Trading Act


Hegedal ApS (formerly InvestorHolding ApS), a company controlled by Ole Vagner,
and Baugur Group hf has today executed an agreement with the Danish tax
authorities regarding partly rescission of the sale of shares in July 2005 from
Hegedal ApS to Baugur Group hf. The rescission is regarding 4,342,370 shares. 

On this basis the two companies have executed the following transactions, which
furthermore are illustrated in the table: 

Baugur Group hf has today transferred 4,342,370 shares in Keops A/S to Hegedal
ApS 

Hegedal ApS has subsequently today transferred the same number of shares in
Keops A/S to Baugur Group hf. 

The price per share for both transactions was DKK 11.85 per share equivalent to
the price that Baugur Group hf paid to Hegedal ApS in the transaction in July
2005 less dividends paid out (DKK 0.15 per share) in January 2006. 

Keops A/S thus makes the following notification of transactions in Keops A/S'
shares by 
managers and persons closely related to the managers pursuant to Section 28(a)
of the 
Danish Securities Trading Act:

Issuer: Keops A/S

ISIN code: DK0010250588

Type of security: Shares

Market: Copenhagen Stock Exchange

Name	Cause of reporting	Type of
transaction
	Date of
trade
	No. of
shares
	Quoted
Price (DKK)

Hegedal ApS (formerly Investor¬Holding ApS)	Related to a
manager	Purchase	31-08-2007	4,342,370	51,457,085 
Baugur Group hf.	Related to a member of the
Board	Sale	31-08-2007	4,342,370	51,457,085 
Hegedal ApS (formerly Investor¬Holding ApS)	Related to a
manager	Sale	31-08-2007	4,342,370	51,457,085 
Baugur Group hf.	Related to a member of the
Board	Purchase	31-08-2007	4,342,370	51,457,085 


Please address questions relating to this Notice to Company Secretary Klaus
Lund on telephone +45 3378 4000. 

Attachments

fbm_308_uk.pdf