Reported to the Copenhagen Stock Exchange via Company News Service on 31 August 2007: Notification pursuant to Section 28A of the Danish Securities Trading Act Hegedal ApS (formerly InvestorHolding ApS), a company controlled by Ole Vagner, and Baugur Group hf has today executed an agreement with the Danish tax authorities regarding partly rescission of the sale of shares in July 2005 from Hegedal ApS to Baugur Group hf. The rescission is regarding 4,342,370 shares. On this basis the two companies have executed the following transactions, which furthermore are illustrated in the table: Baugur Group hf has today transferred 4,342,370 shares in Keops A/S to Hegedal ApS Hegedal ApS has subsequently today transferred the same number of shares in Keops A/S to Baugur Group hf. The price per share for both transactions was DKK 11.85 per share equivalent to the price that Baugur Group hf paid to Hegedal ApS in the transaction in July 2005 less dividends paid out (DKK 0.15 per share) in January 2006. Keops A/S thus makes the following notification of transactions in Keops A/S' shares by managers and persons closely related to the managers pursuant to Section 28(a) of the Danish Securities Trading Act: Issuer: Keops A/S ISIN code: DK0010250588 Type of security: Shares Market: Copenhagen Stock Exchange Name Cause of reporting Type of transaction Date of trade No. of shares Quoted Price (DKK) Hegedal ApS (formerly Investor¬Holding ApS) Related to a manager Purchase 31-08-2007 4,342,370 51,457,085 Baugur Group hf. Related to a member of the Board Sale 31-08-2007 4,342,370 51,457,085 Hegedal ApS (formerly Investor¬Holding ApS) Related to a manager Sale 31-08-2007 4,342,370 51,457,085 Baugur Group hf. Related to a member of the Board Purchase 31-08-2007 4,342,370 51,457,085 Please address questions relating to this Notice to Company Secretary Klaus Lund on telephone +45 3378 4000.