BURBANK, Calif., Sept. 5, 2007 (PRIME NEWSWIRE) -- Comprehensive anti-piracy and security standards have been developed for post-production - digital media services facilities in response to concerns of content owners and editing laboratories about unauthorized access and theft of video and audio content during the pre-release post production of films and television shows. The development was spearheaded by a joint effort of Deluxe Digital Studios, Inc., a wholly owned division of Deluxe Entertainment Services Group, Inc. which operates media services facilities around the world, and the Content Delivery and Storage Association (CDSA) which maintains a global anti-piracy compliance program. The standards are part of the association's Anti-Piracy Compliance Program (APCP) that covers creative, manufacturing and distribution services along the content-to-market supply chain. An integral element of the APCP array of anti-piracy and security standards are periodic, independent audits that lead to a facility's certification.
According to Rob Seidel, Executive Vice President - General Manager, Deluxe Digital Studios, "We know the value-added services we provide to our clients are now even more robust with the development of these anti-piracy and security standards and independent audits. We approached CDSA and offered to work as a team to facilitate a substantial and standardized level of security for post-production and digital media services facilities around the world. The implementation of these standards is a strengthening mechanism for everyone involved in the post production process." The Deluxe Digital Services Burbank facility is the first site to beta test the standards which are expected to be implemented by the end of September 2007.
Richard W. Atkinson, Vice President, Global Anti-Piracy Strategy & Operations, The Walt Disney Company, and a member of the CDSA Board of Directors, hailed the development of the post-production standards as a major and necessary milestone. "While leaks from Post Production and Replication facilities are not that common, when they do happen it is detrimental to the film, the studio, and the post facility. Films are very vulnerable when in the editing, authoring and mastering stages of development. As pre-released products, the market value for these films is extremely high and a lucrative target for pirates. Having a set of minimum standards and best practices across this space will be a great help. We salute Deluxe Digital Studios and CDSA for taking a solid leadership position in this area and enhancing the battle against intellectual property theft."
The comprehensive standards establish minimum anti-piracy safeguards and security measures and include a risk management assessment and steps to mitigate gaps in the controls to prevent intellectual property theft throughout the facility. Under the APCP standards, sites develop an operating manual, conduct employee training, and perform internal audits to ensure compliance with the standards. CDSA's cadre of ISO-accredited auditors conducts annual external audits that lead to certification of the facilities as anti-piracy-security compliant. Each site is audited and certified on an individual basis.
For more information on the CDSA Anti-Piracy Compliance Program and a complete list of certified plants, please visit CDSA's website at http://www.contentdeliveryandstorage.org/apcp
About CDSA
CDSA, the Content Delivery & Storage Association (formerly IRMA, the International Recording Media Association) is the worldwide forum on trends and innovation for the delivery and storage of entertainment, software and information. Founded in 1970, this global trade association's membership includes companies involved in every facet along the digital and physical media supply chain.
About Deluxe Digital Studios, Inc.
Deluxe Digital Studios, Inc., a division of Deluxe Entertainment Services Group Inc., is the largest provider of authoring and related services for the home entertainment market. Deluxe Entertainment Services Group is the leading provider of a broad range of entertainment industry services and technologies worldwide. Services encompass the full film and digital workflow from production, post-production, theatrical release, broadcast, asset management, and home entertainment.