SHANGHAI, China, Sept. 6, 2007 (PRIME NEWSWIRE) -- i-level Media Group Inc. (OTCBB:ILVL), China's premier digital taxi media company, announces a strategic partnership with mInfo(r) Inc. (www.minfo.com), a leading provider of mobile search and advertising services to China's 500+ million wireless telephone subscribers. The partnership will enable i-level to offer advertisers an integrated mobile-messaging response feature as part of their ad campaigns on i-level's digital outdoor media network. In addition, the two companies will cooperate to promote mInfo's convenient natural language mobile search services to i-level's growing audience of taxi riders.
"Our clients will see significant added value in the interactive response tracking capabilities which we can now offer using mInfo's technological infrastructure and expertise," remarked i-level's President & CEO, Aidan Sullivan. "The service will combine the targeted audience reach and high impact of our media platform, with the interactive and measurable feedback afforded by mobile messaging. Our research indicates that more than 95% of our viewers have a mobile phone with them in the taxi, so this is a natural and powerful combination."
"Outdoor and Mobile are both rapidly growing ad segments in China," said Alvin Wang Graylin, CEO, mInfo(r) Inc. "By combining forces, we are able to leverage both our companies' key strengths and deliver a superior interactive marketing platform for advertisers on both the i-level and mInfo networks."
By including a call-to-action to viewers in an ad on i-level's network, advertisers will be able to directly measure the effectiveness and return on investment from their media buy. With mInfo's mobile messaging services, an i-level ad campaign can integrate many types of real-time consumer interaction, such as electronic discount coupons, interactive surveys or contests, or requests for additional product information by text message or e-mail.
i-level will begin offering this added-value service immediately to customers advertising on its Shanghai-based network of 4,000 in-taxi digital screens.
About i-level: i-level Media Group Inc. (www.i-levelmedia.com) is an emerging media company delivering powerful digital media solutions for out-of-home advertising in China. The company owns and operates one of the largest digital in-taxi advertising networks in existence and also licenses its technology and expertise to third parties seeking mobile digital media solutions. i-level's proprietary technological platform, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis, provides a consistent, reliable and high-impact channel for reaching consumers on the go. Through exclusive distribution agreements with China's leading taxi operators, i-level puts advertisers' messages in front of a highly sought-after audience, in a captive and intimate setting.
About mInfo: mInfo(r) Inc. (www.minfo.com) is the leading provider of mobile search services to China's 500 million wireless subscribers and a leading mobile advertising platform for branded and SME advertisers throughout China. mInfo(r) Inc. operates both the mInfo and Guanxi(tm) brands of search services. mInfo delivers instant answers on dozens of types of life oriented search categories, and its services are available nationwide on all four major mobile carriers in China via SMS, WAP, IM, and embedded clients. mInfo was founded in early 2005 and headquartered in Shanghai, with offices in Beijing, Guangzhou and Chengdu.
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