Get a Little Help From Your Friends With Wellfolio!

Wellfolio Launches CarrotMe! and StatsBadge Features to Help Americans Have Fun While Getting Healthy


NEW YORK, Sept. 6, 2007 (PRIME NEWSWIRE) -- Preventive health innovator Wellfolio has launched two new consumer-focused health features -- CarrotMe!(sm) and the StatsBadge(sm). Both unique tools enable an individual's personal network to get involved in motivating and supporting the individual towards healthier behavior.

CarrotMe! allows an individual's personal network to get involved in motivating an individual towards hitting health goals. Friends, family, or work colleagues can promise financial or non-financial rewards that are earned if the individual hits specific goals within a Wellfolio health challenge. Examples include dinner from your friend, a reprieve from dishwashing from your significant other, or concert tickets from a sibling. The options are limitless. CarrotMe! can be combined with employer incentives to increase motivation and support for individuals to get healthy, get more people involved, and improve success rates.

The StatsBadge is a free online badge that helps anyone track and publicize their health progress. The StatsBadge shows an individual's progress along health metrics such as Body Mass Index and weekly exercise and along fitness metrics such as 5K run time -- it's up to the individual to show whatever they'd like to share. The StatsBadge also shows comparisons to an individual's work colleagues, friends, family, and even the Wellfolio network of celebrities, athletes, and public figures -- which includes Olympic medalist Gary Hall Jr., marathoner Deena Kastor, tennis pro Brad Gilbert and track star Amy Acuff. An individual can use their StatsBadge on Wellfolio or place their StatsBadge on blogs and social networking sites.

Preventable health risks result in conditions representing 50-70% of our nation's health costs. CarrotMe! and the StatsBadge are the latest examples of Wellfolio's ongoing commitment to creating and launching innovative features that motivate individuals to lower preventable health risk. Both features are seamlessly integrated with Wellfolio's core product for organizations. In that context, these features help deliver major financial and non-financial benefits for employees and for employers (including reduced health risk, reduced absenteeism, improved productivity and morale, and significantly reduced healthcare costs).

About Wellfolio

Wellfolio is a new, innovative preventive health product to help businesses and individuals get proactive about improving health and controlling health care costs. Our market-leading technology uses a combination of motivation, support, and fun to help lower health risk in the areas of nutrition, weight, stress, and fitness. Wellfolio recognizes that participation/engagement is the number one success factor for a wellness program and, with that in mind, has developed innovative features that broaden the network of people who can motivate and support individuals to get healthier to include the employer, peers, friends, family members, athletes, celebrities, etc. Through this, we expect to drive higher success rates than anything else in the employee wellness space. Organizations using Wellfolio can expect to see a significant reduction in health risk over three years at a projected net cost of zero. Learn more at www.wellfolio.com.



            

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