SHANGHAI, China, Sept. 12, 2007 (PRIME NEWSWIRE) -- i-level Media Group Inc. (OTCBB:ILVL), China's premier digital taxi media company, today announced the successful completion of testing of its in-taxi digital media platform with Beijing Northern Taxi Co. Ltd., its primary distribution partner in China's capital city. The company had tested in Beijing Northern's taxi vehicles for a period of six weeks and the reaction from taxi passengers and drivers has been positive. The trial period has enabled the two companies to adequately refine the operating and maintenance procedures needed to ensure the reliable operation of the media network.
With the testing phase complete, i-level intends to deploy 1,000 of its digital screens in Beijing Northern's fleet in the coming weeks. Adding to its 4,000-screen advertising network in Shanghai, the company will now be able to offer its clients the additional exposure of 1,000 screens in Beijing beginning in October. Starting in November i-level's management plans to outfit the remainder of Beijing Northern's Taxis with media screens and expects to have 4,000 screens operating in Beijing by the end of the year.
"We're very pleased to begin offering our clients access to both of China's major advertising markets on our unique mobile digital media network," stated i-level's Chief Operating Officer, Ian Sullivan. "Major Chinese and multi-national advertisers are expressing a strong interest in the Beijing market in the lead up to next year's Olympic Games and i-level will be there to help them reach that audience."
Following its entry into Beijing this fall, the company plans to expand its network into several of China's 2nd tier cities by early 2008 and become the country's first in-taxi digital media network with a national scope.
About i-level: i-level Media Group Inc. (www.i-levelmedia.com) is an emerging media company delivering powerful digital media solutions for out-of-home advertising in China. The company owns and operates one of the largest digital in-taxi advertising networks in existence and also licenses its technology and expertise to third parties seeking mobile digital media solutions. i-level's proprietary technological platform, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis, provides a consistent, reliable and high-impact channel for reaching consumers on the go. Through exclusive distribution agreements with China's leading taxi operators, i-level puts advertisers' messages in front of a highly sought-after audience, in a captive and intimate setting.
This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.