HiQ uses voodoo in game-based training for Mölnlycke Health Care

HiQ uses voodoo in game-based training for Mölnlycke Health Care

HiQ has developed a game-based training module for Mölnlycke Health Care to
provide training for sales personnel and nurses who use Mölnlycke Health Care's
wound care products in the course of their work. Through HiQ's solution the
target group of Mölnlycke Health Care is trained in the area of pain. The
solution: To follow the personal odyssey of a voodoo doll to acquire an
understanding of the purpose of pain and how to relieve pain most effectively.
The training was launched during the second quarter of 2007.

“Our client was looking for a new, improved way of reaching its target group to
enable the simple and informative training of personnel and external parties,
i.e. nurses, in an area that is perceived as challenging and complex. Our idea
was based on developing a solution to enable Mölnlycke Health Care to reach its
target group through an amusing approach to training, in which the subject
matter is perceived as less complicated,” says Oskar Eklund, Account Manager at
HiQ. 

“Many people find it very difficult to understand how individuals react to pain
and how to manage it. It was important for us to find a way of communicating our
message about pain management, both internally to our sales organisation and
externally to those who actually use our products, i.e. nurses. HiQ's solution
is creative, innovative and has made training fun and absorbing in an
educational and different way. We are very satisfied with the solution delivered
by HiQ,” says Rose-Marie Fredrikson, Competence Development Manager at Mölnlycke
Health Care Wound Care Division. 

HiQ was responsible for the entire solution, from its initial concept through
design, production and technical development. 

“The target group meets the voodoo doll, Glen, whose everyday existence involves
pain. The user searches for different, creative ways of subjecting Glen to
painful treatments, and by doing so learns what pain means for the patient, how
best to manage the situation, and which treatment and which products are most
appropriate. The entire training module is configured as an adventure game, in
which you can also observe Glen's different owners and see how they are affected
by pain and how they respond to different types of treatment,” says Oskar
Eklund. 

Mölnlycke Health Care is one of the world's leading providers of single-use
products and service solutions for surgery and wound care products to the
healthcare sector. The company is established all over the world and supplies
products through its Surgical and Wound Care divisions. Mölnlycke Health Care
has around 5,500 employees with production facilities in Belgium, the Czech
Republic, Finland, Malaysia, Thailand and Great Britain. 

“Today, HiQ offers a very solid range of interactive, game-based training
options. Our involvement in this area began just over 2 years ago, and we have
since grown the business significantly. We have helped companies such as
AstraZeneca, Volvo and Mazda to train their personnel through creative and
innovative solutions. I regard the assignment from Mölnlycke Health Care as
further confirmation of the demand for our expertise in this field and our
ability to help leading global companies to apply game-based solutions to train
their personnel, thereby improving the quality of their business. It is, of
course, highly gratifying,” says Lars Stugemo, President and CEO of HiQ. 

For further information, please contact: 
Lars Stugemo, President and CEO, HiQ, tel: +46 (0)8-588 90 000 
Oskar Eklund, Account Manager, HiQ Gothenburg, tel: +46 (0)31-743 91 00 
Helena Thiel, Communication Manager - Wound Care Division, Mölnlycke Health
Care, tel: +46 (0)31-722 30 00 
Annika Billberg, Head of Corporate Communications, HiQ, tel: +46 (0)8-588 90
015, +46 (0)704-200 103 


HiQ is an IT and management consultancy that focuses on high-tech solutions in
the fields of communication, software development and simulation. The company is
a leader in these fields and the Nordic region is its domestic market. HiQ
employs close to 1 000 people at offices in the Nordic Region and Eastern
Europe. HiQ is listed on the Nordic Stock Exchange midcap list. For more
information, please visit www.hiq.se.