Navatar Group Delivers Private Equity CRM Solution for the Financial Services Category of Salesforce.com's AppExchange

Private Equity and Venture Capital Firms Can Now Deploy Navatar CRM for Private Equity Directly Within Salesforce to Manage the Fundraising Process, Investor Reporting and Partnership Operations


SAN FRANCISCO, Sept. 17, 2007 (PRIME NEWSWIRE) -- Salesforce.com Dreamforce Conference -- Navatar Group today announced that Navatar CRM for Private Equity, an on-demand application for private equity and venture capital firms, is now available on salesforce.com's AppExchange. Navatar CRM for Private Equity provides the ability to manage the fundraising process, investor reporting and on-going partnership operations, including compliance support, that are critical to the operations of private equity and venture capital firms. In addition, live Contacts and Holdings feeds from Thomson Financials are integrated into the solution, taking contact and relationship management to the next level.

Navatar CRM for Private Equity addresses the most important operational needs of private equity firms, including:



 * Tracking and management of the fund raising process and deal flow 
   from pre-offering to closing
 * On-going partnership operations that address reporting and 
   capitalization
 * Compliance support (including ERISA, USA Patriot Act and the Finder
   Agreement)
 * Portfolio, investor, and advisory activity tracking
 * Contact and relationship management for multiple contact roles in 
   deals and institutions
 * Pipeline management 
 * Investor reporting

Navatar CRM for Private Equity has already been successfully deployed by leading firms such as CCMP Capital Advisors, LLC. "We picked Navatar's CRM for Private Equity solution not only because it's built to manage our complex relationships with investors and prospects, but also because it's built on salesforce.com's Force.com platform, which is highly customizable, web-based and extremely cost effective," said Allison Cole, Investor Relations, CCMP Capital.

"Private equity and venture capital firms should be able to take advantage of the power and innovation offered by on-demand business applications," said Alok Misra, Principal, Navatar Group. "With the open Web services API provided by salesforce.com's Force.com platform, we have been able to extend the core Salesforce features to create the unique workflows required by private equity firms."

"The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world's on-demand application marketplace," said George Hu, Chief Marketing Officer, salesforce.com. "Now, private equity and venture capital firms can visit the AppExchange and deploy Navatar CRM for Private Equity with a few clicks and leverage Navatar Group's extensive financial services experience."

Salesforce for Financial Services

More than 1,200 financial services firms and more than 60,000 financial services professionals are standardizing on Salesforce in Wealth Management, Banking, Capital Markets, Mortgage, and Insurance. These customers are leveraging Salesforce to build deep, long-lasting relationships and are supported by the largest ecosystem of partner solutions available at http://www.salesforce.com/appexchange, including financial services industry specific solutions. All of these solutions are built on the Force.com platform, the world's most powerful and trusted on-demand platform. For more information, please visit http://www.salesforce.com/fs.

Force.com Platform and the AppExchange

Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About Navatar Group

Navatar Group (www.navatargroup.com), one of the premier salesforce.com partners, is a global consulting firm with an excellent reputation in delivering On-Demand CRM solutions. Headquartered on Wall Street in New York, Navatar provides "out-of-the-box" salesforce-based CRM solutions for various Financials Services verticals, complete with live data feeds from Thomson Financial. Navatar consultants have helped broker/dealers, commercial banks, investments banks, insurance and investment management firms in multiple areas over the years. Navatar's most notable clients include CCMP Capital, TwoSigma, Crestview Partners, Portfolio Advisors, Nyfix (Pink Sheets:NYFX), Park Venture Advisors, WisdomTree Asset Management, Hyperfeed (Pink Sheets:HYPRQ), Intralinks, Vinmar and Minerals Technologies (MTX).

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. The Salesforce Platform, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, available at http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of April 30, 2007, salesforce.com manages customer information for approximately 32,300 customers including ABN AMRO, America Online (AOL), Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, Staples and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of salesforce.com, and AppExchange, The Business Web, IdeaExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.



            

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