SOYO Updates Shareholders On Their Prive Brand of Products

SOYO Has Received Orders for Over $17,000,000 in Prive Products YTD


ONTARIO, Calif., Sept. 20, 2007 (PRIME NEWSWIRE) -- SOYO Inc. (OTCBB:SOYO), an innovative provider of computer and consumer electronics products, reported that they have received orders and have shipped and will be shipping orders equaling just over USD $17,000,000 worth of their Prive brand of products. The brand has gained acceptance and the momentum continues to be growing for the Prive brand.

Harvey Schneider, Director of Sales for SOYO said, "I am very happy with the amount of business we have done with the Prive brand. It has not gone without its problems however; we needed to make some adjustments to what we were delivering, and have made adjustments and we have new orders totaling USD $11.3 million dollars for the Prive brand of LCD TV's. The new orders are for delivery starting this month through the end of the year. The Prive brand has appeared in weekly advertisements, which has also been very successful for us."

Ed O'Brien Director of Marketing, for SOYO, said "We really have not spent a lot on marketing the product. We have it priced very competitively, packaged with both French and English and from there it is selling itself."

SOYO announced the Prive Line of LCD TV's in April of 2007 and shipment began in May 2007, The Prive brand is an opening price point brand, and offers the consumer an affordable LCD flat screen solution. SOYO has also recently introduced a product of similar size and spec to the Latin American market. Prive LCD TV's are built to alter the consumer's way of living, not their budget, and are currently available at retail in Canada. For more information about the Prive brand please visit www.privedisplays.com

About SOYO Inc.

SOYO Group Inc. is an innovative provider of consumer electronics such as, LCD Monitors, LCD Televisions, Bluetooth, Portable Storage, LCD Furniture and broadband telecommunications products and services. Headquartered in Ontario, California, with additional sales offices in South America, SOYO Group sells its products through an extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail-order catalogs and e-tailers. Products are sold under the SOYO, Dragon, Onyx, Dymond, Honeywell, Le Vello, and Prive brand names. For more information, please visit http://www.soyogroup.com.

"Safe Harbor" Statement

The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the company. The words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions, are intended to identify forward-looking statements within the meaning of the Securities Act of 1933, as amended. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, the availability of components and successful production of the company's products, general acceptance of the company's products and technologies, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the company's filings with the United States Securities and Exchange Commission. The company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. Please refer to the company's filings at http://www.sec.gov.

Third-party statements contained herein and information contained on any third-party Web site are not endorsed by or adopted by the company, nor has their accuracy been verified by the company.



            

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