Literacy, Inc. Executive Director to Ring the NASDAQ Stock Market Closing Bell


ADVISORY, Sept. 20, 2007 (PRIME NEWSWIRE) --


 What:
 Vera Weintraub, Executive Director of Literacy, Inc. will preside
 over the closing bell.

 Where:
 NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio

 When:
 Friday, September 21, 2007 at 4:00 p.m. ET

 Contacts:
 Isabelle Leighton
 Literacy, Inc.
 P. 212.620.5462 ext. 224
 F. 212.620.0790
 ileighton@lincnyc.org

 NASDAQ MarketSite:
 Jolene Libretto; 646.441.5220; mobile - 347.219.9539
 Jolene.Libretto@NASDAQ.com

Feed Information:

The closing bell is available from 3:50 p.m. to 4:05 p.m. on Galaxy 26. The downlink frequency is 4040 Vertical; Audio 6.2-6.8. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Jolene Libretto at (646) 441-5220.

Radio Feed:

An audio transmission of the closing bell is also available from 3:50 p.m. to 4:05 p.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Waterfront fiber 1623 as well.

Webcast:

A live Webcast of the NASDAQ Closing Bell will be available at: http://www.nasdaq.com/reference/marketsite_about.stm

Photos:

To obtain a hi-resolution photograph of the Market Close, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market close of your choice.

About Literacy, Inc.:

Literacy, Inc. (LINC) promotes early literacy by activating school, family, business and community partners in New York City's low-income neighbourhoods to create and sustain reading programs for at-risk children. Over the years, 600 partners including schools, community-based organizations, businesses, government agencies, and individuals have been involved in hundreds of reading initiatives. Last year alone, LINC and its partners created 164 reading partner programs and 193 literacy events providing 60,000 hours of additional reading time in 20 New York City neighbourhoods and in Hudson, New York. These programs took place at 227 different sites including schools, libraries, local restaurants, parks and play-streets, laundromats, clinics and health centers, apartment building lobbies, homeless shelters, banks, and senior citizen centers.

Our work has been recognized by major funders in the field and has recently received the James Patterson PageTurner Award for promoting the enjoyment of reading. In January, Mimi Lieber, LINC's founder, was honoured with the prestigious Lewis Hine Award from the National Child Labor Committee for her commitment to the well-being, growth, and development of children and youth.