Czech Republic next stop for Lindex

Czech Republic next stop for Lindex

Today Lindex will inaugurate its first store in the Czech Republic. The store is
in Brno, the Czech Republic's second largest city, and offers exceptional
shopping experiences.

“The Czech Republic is an ideal market for our successful concept that combines
children's fashion, women's fashion and lingerie in the same store.  The Czech
Republic represents a key part of Lindex's future expansion, and we aim to open
more stores there in the near future,” says Lindex's CEO Göran Bille. 

Fashion-conscious shoppers in the Czech Republic can look forward to Lindex's
autumn and winter fashions, where the 1930s and 1940s are major sources of
inspiration. The material combinations are important: cooler, more street-wise
materials like leather and satin are combined with soft mohair and thin cotton.

“This opening marks an important step in Lindex's expansion in Central Europe.
We plan to open a further five or six stores there during the current financial
year,” says Göran Bille.

The new store has an area of over 600 square metres. Its glazed entrance
attracts shoppers' attention as soon as they enter the Olympia shopping mall.
The store has a unique, feminine concept that conveys Lindex's fashions and
inspires customers to feel gorgeous and look fantastic. The clothing is enhanced
by a dainty, feminine interior decor. Fabrics, carpets, warm colours with
metallic elements and shiny materials combined with wallpapered walls and soft
lighting creates an inspiring, trendy feel. The women's wear and lingerie
departments have a warm atmosphere, while the children's department is designed
in bold, bright colours.

Since 2002, the Czech Republic has enjoyed one of Europe's strongest economic
booms, with an average growth in GNP of 4.5% per year. This trend is largely due
to a strong surge in private consumption, fuelled by a strong labour market and
low rents.

When the new store opens, Lindex will have 341 stores in seven countries.

For further information, please contact:
Mats Gärdsell, Country Manager Sweden and Czech Republic  Phone: +46 (0)31-739
50 06 Mobile: +46 (0)702-777 494
Sara Carlsson, acting Director of Corporate Communications  Phone: +46 (0)31-739
50 70 Mobile: +46 (0)708-811 488

Lindex inspires women and their children with coordinated and good-value
fashion. With approximately 350 stores in Sweden, Norway, Finland, Estonia,
Latvia, Lithuania and the Czech Republic, Lindex is one of northern Europe's
largest fashion chains. Lindex's product areas are Lingerie, Women's Wear,
Children's Wear, and Cosmetics.

www.lindex.com