Broadband Plays: Next-Generation Internet CEOs Tell Wall Street Reporter How They're Poised to Profit From Today's Big Data Pipes


NEW YORK, Sept. 21, 2007 (PRIME NEWSWIRE) -- Wall Street Reporter Magazine has published exclusive interviews with the CEOs of Endace Ltd. (LSE:EDA) and Wi-Fi TV Inc. (Pink Sheets:WTVI), each of which are executing on opportunities created by increasingly fast and ubiquitous broadband networks.

Interviews are available at www.wallstreetreporter.com in streaming audio format -- free of charge.

Endace (LSE:EDA) has adapted its hardware-based network monitoring products to ensure that customers can capture every packet moving across the world's accelerating Internet connections.

"There is a significant capital infrastructure upgrade going on now across these infrastructure networks," CEO Mike Riley tells WSR. "You really need a hardware-based approach if you are going to guarantee to capture traffic off the wire at those kinds of speeds. That's really where we are unique."

In particular, Mr. Riley covered the following topics of interest to potential investors:

- How the company's technology allows network carriers in particular to monitor activity over 40 gigabit connections, whereas competitors mostly operate in the 1 gigabit range.

- What a recent $2 million deployment of the company's equipment reveals about shifting global regulatory concerns.

- Why relatively "straightforward" North American direct sales remain the company's core business line but Europe is a focus for growth.

"The company has been profitable since day one," Mr. Riley says. "I think from a market perspective, the drivers are not going away, networks are getting faster, and the requirement to monitor is, if anything, becoming stronger and stronger."

Wi-Fi TV (Pink Sheets:WTVI) has seized the chance to fuse broadband media (streaming video and Voice over IP chat) into a robust social networking platform.

"We are trying to put on our website a variety of 'social internet TV,' as we call it, features that cannot be found on any other website," CEO Alex Kanakaris tells WSR. "We are aiming at YouTube and the MySpace generation."

Highlights include:

- The company's unique revenue proposition, in which users view live and streaming content and interact with one another via free video chat (the "Wi-Fi Party") while advertisers and commercial broadcasters pay for play.

- How an extensive advertising campaign on MySpace.com will feed the company's word-of-mouth momentum. "Those ads will result in over USD$69 million," says Kanakaris.

- Detail on the company's established history as an early mover in the space.

"We've been in from the start and are going to stay in for the long term," Mr. Kanakaris tells WSR. "There has never been a better time for a site that does what Wi-Fi TV does."

About Wall Street Reporter

Wall Street Reporter (Est. 1843) helps smart investors connect with exciting companies, through our website, magazines and conferences. The company's analysts produce in-depth, unbiased, unfiltered interviews that deliver a first-hand, straight-from-the-source perspective.

About Endace Ltd.

Endace (LSE:EDA) is a global leader in hardware acceleration and network interface technology, recognized by an elite, worldwide client base of blue-chip corporations, government agencies and ISPs.

About Wi-Fi TV Inc.

Wi-Fi TV Inc. (Pink Sheets:WTVI) provides a new-generation TV delivery platform that has a geographic sphere outdistancing any traditional cable or over-the-air TV broadcaster. Wi-Fi TV memberships are free at www.Wi-FiTV.com and include such perks as free online phone calls, free chat and free online parties.

Forward-Looking Statements

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties.



            

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