3Guppies' Innovative Mobile Blogging Tool Propels Social Networking Into New Territory

Consumers Can Now Enjoy Bi-Directional Sharing of User Generated Content for Social Networking Sites Via Their Cell Phone


SEATTLE, Sept. 24, 2007 (PRIME NEWSWIRE) -- 3Guppies today announced the availability of its mobile blogging (moblog) widget, giving consumers the ability to instantly update social networking sites like MySpace and alert friends via their mobile phone. The new widget, available for free at 3Guppies' website (www.3guppies.com), makes sending and receiving content to and from cell phones and personal web pages simple. The newly enhanced 3Guppies widget includes an option for friends to subscribe to SMS alerts anytime a moblog is updated and immediately check the latest entries on the mobile Internet. 3Guppies is the first mobile social networking service to capitalize on the cell phone as both an origination point and destination for user-generated content.

"A large portion of today's society communicate and tell their life stories through their media on social networks. With the 3Guppies moblog, we are bridging the two most popular forms of communications - the cell phone and social networks - to upload and download user generated content," said John Dearborn, CEO of 3Guppies.

As built-in cameras proliferate, more and more consumers are using the cell phone to take snapshots of their lives with the innate desire to share those moments with friends and family. "Just look at the way people tell their stories with pictures, videos and short captions on MySpace. That's exactly the kind of media consumers want to send and receive on their cell phone," Dearborn continued. 3Guppies seamlessly incorporates this kind of mobile user-generated content into social networking.

In addition to enabling posting of content from a mobile phone to a MySpace widget, 3Guppies provides feeds so friends can receive real-time mobile updates to closely-followed moblogs. "Social media has a pretty short half life. The sooner you get it -- the better," Dearborn says. Most people want to stay in close touch with at least one or two friends throughout the day.

Already a 3Guppies user, William Sledd, a rising celebrity and YouTube star, moblogs "fashion victims" today to instantly reach his audience and expects thousands of fans to subscribe to his feed through the new 3Guppies widget (http://www.myspace.com/WmSledd)

Sledd commented, "Moblog is the best meeting of the cell phone and the Internet I have ever seen. Not only is it fun to use, but when I'm out surrounded by fashion victims, I just pull out my cell phone, snap a picture and share it with the world in under a minute. It's HAWT!"

For more information on 3Guppies and how to access the widget free, please visit www.3guppies.com

About 3Guppies

3Guppies (www.3guppies.com) is a company that knows mobile media and the "Net" generation that can't live without it. 3Guppies understands the "3rd generation" of mobile users and their quest for self-expression, for multi-media on their mobile phones and for a way to stay connected with their social networks when offline. The 3Guppies' widget allows media such as photos, video clips and audio recordings to be shared with friends on just about any U.S. carrier for free. The Company, funded through a $20 million investment from VantagePoint Venture Partners, is headquartered in Seattle and has a satellite office in Indianapolis. For more information, please visit the company's website at www.3guppies.com.

The 3Guppies logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3875



            

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