SAN DIEGO, Sept. 25, 2007 (PRIME NEWSWIRE) -- Healthyroads, Inc., a subsidiary of leading personal health improvement company American Specialty Health (ASH), announced that it has been selected by Western Health Advantage Health Plan to provide its self-help health improvement program to nearly 81,000 members in Northern California.
The Healthyroads Self-Help program gives Western Health Advantage members the power to improve their lives through self-assessment and gives them the tools they need to track their progress. The program includes a personal health assessment and online self-help health trackers powered by Healthyroads' FitnessCoach.com(tm). Members may also be eligible to participate in the Healthyroads Coaching Program for Weight Management, Tobacco Cessation, and Healthy Living.
In addition to the personal health assessment and online tools, the Healthyroads program selected by Western Health Advantage includes access to FitnessCoach.com, which features an exercise planner, nutrition planner, online coaching, a provider finder, and an online library of articles on hundreds of health-related topics.
"Western Health Advantage has demonstrated its dedication to helping its members learn how to improve their own health," ASH CEO and president George DeVries said. "By providing members the tools they need, this organization seeks to help its employees lead healthier, more active lives."
"We are pleased to partner with American Specialty Health and offer FitnessCoach.com to our members," said Garry Maisel, president and CEO of Western Health Advantage. "The comprehensive health and wellness features of this online resource will assist our members who are taking a more active role in their well-being."
About Western Health Advantage
Western Health Advantage is a Sacramento-based, not-for-profit health plan, created and sponsored by premier providers Catholic Healthcare West, the UC Davis Health System, and NorthBay Healthcare. Formed in 1997, WHA serves over 92,000 members offering a variety of health care products and services. With a commitment to quality health care from some of the lowest-cost plans available, WHA also offers award-winning customer service. WHA has also been named one of the area's "50 Fastest Growing Companies" five consecutive years running by the Sacramento Business Journal. WHA's commercial HMO holds the highest accreditation level of "Excellent" by the National Committee for Quality Assurance (NCQA). To learn more about WHA, visit www.westernhealth.com.
About American Specialty Health
American Specialty Health Incorporated is the nation's premier personal health improvement company, providing benefit administration for CAM services, wellness, and fitness programs to health plans, insurance carriers, and employer groups in all 50 states and the District of Columbia. ASH has more than 600 employees at its headquarters in San Diego and regional offices nationwide. For more information about ASH, please visit www.ASHCompanies.com.