ADVISORY, Sept. 26, 2007 (PRIME NEWSWIRE) --
What: Peter Lynch, CEO of Winn-Dixie (WINN), will ring the NASDAQ opening bell remotely from the re-opened storm devastated Winn-Dixie New Orleans East Store on Thursday, September 27th at 9:30 a.m. (EST). With 18 NASDAQ listed companies from Louisiana, this will be the first NASDAQ remote opening ceremony from a grocery store and the first ever in Louisiana. The ceremony will be broadcast live on the NASDAQ seven story high Tower in Times Square and via satellite to national and international media. The 50,709-square-foot New Orleans East location will showcase Winn-Dixie's latest design concepts which feature a warmer color palette, brighter lighting, wider aisles, self-check out lanes and the new Winn-Dixie logo on the store front. Other special features include a stand-alone deli serving a variety of prepared meals; a bakery with muffin cart and bread warmer; a "wing bar" featuring a selection of flavored fried chicken wings; a fire-burning rotisserie; a salad bar; an olive cart; a hot food bar; expanded meat and produce departments and an expanded wine section with a selection of international cheeses nearby. The Opening Bell is a ceremonial event that represents The NASDAQ's virtual market model. As a result, NASDAQ can be opened from any location bringing together investors and market participants from around the world to mark the beginning of the trading day. Who: Winn-Dixie Chairman, CEO and President Peter Lynch New Orleans Mayor C. Ray Nagin NASDAQ executive Bruce Aust, Executive Vice President Councilwoman Cynthia Willard-Lewis Please note that all officials listed above are available for press interviews. When: Thursday, September 27, 2007 at 9:30 a.m. ET Where: Live from the Winn-Dixie New Orleans East Store at 9701 Chef Menteur Highway Webcast: A live Webcast of the NASDAQ Opening Bell will be available at: http://www.nasdaq.com/reference/marketsite_about.stm Broadcast: The opening bell is available from 9:20 a.m. to 9:35 a.m. on Galaxy 26, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Jolene Libretto at (646) 441-5220. Radio Feed: An audio transmission of the opening bell is also available from 9:20 a.m. to 9:35 a.m. on, Galaxy 26 downlink frequency 4180 horizontal. The feed can be found on Waterfront fiber 1623 as well.