Winn-Dixie to Conduct NASDAQ Opening Bell Ceremony Remotely From New Orleans

Winn-Dixie to Celebrate Grand Reopening of Its New Orleans East Store Since the Devastation of Hurricane Katrina


ADVISORY, Sept. 26, 2007 (PRIME NEWSWIRE) --



 What:         Peter Lynch, CEO of Winn-Dixie (WINN), will ring the
               NASDAQ opening bell remotely from the re-opened storm
               devastated Winn-Dixie New Orleans East Store on
               Thursday, September 27th at 9:30 a.m. (EST).

               With 18 NASDAQ listed companies from Louisiana, this
               will be the first NASDAQ remote opening ceremony from
               a grocery store and the first ever in Louisiana. The
               ceremony will be broadcast live on the NASDAQ seven
               story high Tower in Times Square and via satellite to
               national and international media.

               The 50,709-square-foot New Orleans East location
               will showcase Winn-Dixie's latest design concepts
               which feature a warmer color palette, brighter
               lighting, wider aisles, self-check out lanes and the
               new Winn-Dixie logo on the store front.

               Other special features include a stand-alone deli
               serving a variety of prepared meals; a bakery with
               muffin cart and bread warmer; a "wing bar" featuring
               a selection of flavored fried chicken wings; a
               fire-burning rotisserie; a salad bar; an olive cart;
               a hot food bar; expanded meat and produce
               departments and an expanded wine section with a
               selection of international cheeses nearby.

               The Opening Bell is a ceremonial event that represents
               The NASDAQ's virtual market model. As a result, NASDAQ
               can be opened from any location bringing together
               investors and market participants from around the world
               to mark the beginning of the trading day.

 Who:          Winn-Dixie Chairman, CEO and President Peter Lynch
               New Orleans Mayor C. Ray Nagin
               NASDAQ executive Bruce Aust, Executive Vice President
               Councilwoman Cynthia Willard-Lewis
               Please note that all officials listed above are
               available for press interviews.

 When:         Thursday, September 27, 2007 at 9:30 a.m. ET

 Where:        Live from the Winn-Dixie New Orleans East Store at
               9701 Chef Menteur Highway

 Webcast:      A live Webcast of the NASDAQ Opening Bell will be
               available at:
               http://www.nasdaq.com/reference/marketsite_about.stm

 Broadcast:    The opening bell is available from 9:20 a.m. to
               9:35 a.m. on  Galaxy 26, downlink frequency 4180
               horizontal. The feed can also be found on Waterfront
               fiber 1623. If you have any questions, please contact
               Jolene Libretto at (646) 441-5220.

 Radio Feed:   An audio transmission of the opening bell is also
               available from 9:20 a.m. to 9:35 a.m. on, Galaxy 26
               downlink frequency 4180 horizontal. The feed can be
               found on Waterfront fiber 1623 as well.


            

Contact Data