27/09/2007 Press release 28.9.2007 Everyone knows about the Axe effect which turns men into womanisers. Or the Bilbao effect which transforms dull industrial towns into tourist attractions. Now, at last, M-real Zanders is ready to reveal the CHROMOLUX Effect to the world. It turns brands into eyecatchers from which no-one is safe. The sensational revelations about the CHROMOLUX Effect are summarised in a high-quality sample book. Revelations include the reason why generals are envious of CHROMOLUX and why CHROMOLUX makes geishas look pale. As if this weren't enough, it also demonstrates how to present brands impressively by using CHROMOLUX and finishing techniques. In ten chapters which just have to be seen and read, you will find out all there is to know about CHROMOLUX and the unique quality of its board, about the innovative colour ranges, for example, or the mirror-smooth and high-sheen surface. It enables not only perfect photo-quality picture reproduction but also unusual finishings such as flocking, laser punching, gold foil embossing and varnishing effects. The revealing report on the CHROMOLUX Effect is a source of both information and inspiration. But beware: look at its pages for more than 10 seconds and you could fall victim to the CHROMOLUX Effect. To find out the whole truth about CHROMOLUX, order the brochure at chromolux@m-real.com. Link to photos: http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6043591&i=23817756761253 0137100372041972322481173216 Should you have any further enquiries, please contact: Christian Drissler Junior Business Development Manager CHROMOLUX M-real Zanders GmbH D-51465 Bergisch Gladbach Phone: +49 (0)2202 15-6662 E-mail: christian.drissler@m-real.com Markus Klein Junior Business Development Manager CHROMOLUX M-real Zanders GmbH D-51465 Bergisch Gladbach Phone: +49 (0)2202 15-2053 E-mail: markus.klein@m-real.com