Analytic Innovations Fraud Risk Analysis VP, Jeff Trachtman, to Speak at ATM, Debit & Prepaid Forum October 3


CHICAGO, Sept. 27, 2007 (PRIME NEWSWIRE) -- Analytic Innovations, LLC, a leading fraud risk analytics firm, announced today that Jeff Trachtman, vice president and director of its Fraud Risk Analysis division, will be a featured speaker at the ATM, Debit & Prepaid Forum in Carlsbad, Calif. Trachtman will be presenting a 2 1/2-hour workshop titled "Using Debit Portfolio Data to Better Manage Fraud Risk & Loss" on Wednesday, Oct. 3, from 10 a.m. to 12:30 p.m. For more information, visit http://www.sourcemediaconferences.com/ATMDebit07/

As fraud rings worldwide are growing more sophisticated in their acquisition, warehousing, sales and use of stolen data to defraud consumers, debit card issuers and payment processors are increasingly realizing that their fraud and risk strategies are insufficient - and are looking to fraud risk management experts like Trachtman to help provide solutions.

In addition to the ATM, Debit & Prepaid Forum engagement, in late October Trachtman will present "Key Drivers of Portfolio Profits: Fraud - How Prepared is Your Institution?" The hour-long session is one of four in the PULSE Debit Card Profitability Webinar Series on the latest trends in debit card programs. Trachtman's debit fraud webinar will be presented from 1 p.m. to 2 p.m. on Oct. 25. Visit the PULSE web site, www.pulse-eft.com, for details on this and other series sessions.

"Debit issuers and processors have to start using their own data as effectively as fraudsters to reduce and control debit fraud," said Trachtman. "Analytic Innovations has analyzed transactional data from hundreds of banks and has developed solutions that help reduce debit portfolio risk and fraud, and improve portfolio profitability, across three fundamental areas: purchase-limit management; mass data compromise; and debit fraud detection. Sharing insights in these areas with card issuers and payment processors will prepare them to use their data to better manage the growing scourge of payment fraud."

Trachtman's recent speaking engagements have included:

* ACI Worldwide's webinar "Measuring Fraud Performance: Fact vs. Fiction" This presentation discussed the measurement of fraud performance at the point of detection. Date: Thursday, Aug. 30, 9:30 a.m. EDT. For more information, visit www.aciworldwide.com/newsandevents

* Georgia Credit Union League presentation at the League's EFT Council meeting in Atlanta on Sept. 20 on the topic of how to use cardholder transaction data to reduce risk and fraud in Credit Union debit portfolios.

In addition to regularly speaking on debit fraud risk management issues, Trachtman has written a number of articles on the subject. Please visit the News & Events section of www.analyticinnovations.com for more information.

About Analytic Innovations, LLC

Analytic Innovations is an advanced analytics firm providing data-driven marketing solutions and consulting services delivered through four business lines: portfolio marketing, custom analytics, fraud risk analysis and AI Research, a business unit specializing in next-generation analytics. Founded in 1988, the company pioneered the evaluation of individual-level transaction data to uncover rich detail about customer behavior that clients use to solve complex business problems, improve their marketing ROI, expand customer relationships and increase profitability. More information can be found on the company's Web site, www.analyticinnovations.com.



            

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