28/09/2007 Press release 28.9.2007 The lull in creativity is over. Finally, there is a new M-real ZANDERS calendar for 2008. With CHROMOLUX pure, the fine papers specialist from Bergisch Gladbach is celebrating the 50th anniversary of its cast-coated premium brand. Just like the first ZANDERS calendar from 1961, the 2008 calendar also pays homage to CHROMOLUX. In order to celebrate “50 years of CHROMOLUX” with a calendar, an international design competition was launched. The jury selected the creative design submitted by the design agency, zinnobergruen, from Düsseldorf. CHROMOLUX pure - as the 2008 calendar is known - continues the tradition of the ZANDERS calendars. But it is more than just a calendar: it is a three-dimensional calendar created exclusively from the CHROMOLUX paper range. The focus is on returning to the basic functions of the calendar and creating a design which is in harmony with the material used. As usual, the 2008 M-real ZANDERS calendar divides the year into 53 weeks rather than the usual 12 months. These weeks are accompanied by just as many curved CHROMOLUX paper strips in different colours and lengths. The result is a dynamic combination of shape, colour and glamour. Depending on the angle from which he looks at the calendar, the viewer's eyes will wander over the paper strips and interact with the image. The paper strips in the calendar are attached to the calendar at the bottom; at the top, they are inserted but not attached firmly. By pulling out a particular week, the calendar for that week becomes visible on the reverse side. At the end of the week, the paper strip is folded back into its original position and the next week is opened. This turns the calendar into a living, ever-changing object which offers considerable space and freedom for interpretation and inspiration alike. CHROMOLUX pure is available in four different colour combinations, representing the elements fire, earth, water and air. The calendar is accompanied by a CD featuring music composed by Thomas Taxus Beck, who took the interaction between the colours in the calendar (and the elements which they represent) as his inspiration. For the 2008 Chromolux calendar, well-known designers, agencies, printers, partners and friends of M-real Zanders were asked to submit a statement expressing what CHROMOLUX means to them, why they love it and what they wish CHROMOLUX for the coming years. 53 of the statements were selected and immortalised in the 2008 CHROMOLUX calendar. These statements show that the market leader among cast-coated fine papers will provide an inexhaustible fountain of inspiration in the future as well. Interested? Then go to www.chromolux-calendar.com to get a preview of the 2008 M‑real ZANDERS Calendar and its four colour combinations. You can also order copies of the calendar from there. Link to photos: http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6043589&i=20069111247721 02169546150362241973162102 For more information, please contact: Markus Klein M-real Zanders An der Gohrsmühle D-51465 Bergisch-Gladbach Telephone: +49 (0) 2202 15-2053 E-mail: Markus.Klein@m-real.com