NEW YORK, Oct. 2, 2007 (PRIME NEWSWIRE) -- Today, The Wall Street Journal named Chris Collins vice president of multimedia sales, effective Oct. 16.
Mr. Collins, 43, will be one of three New York-based sales executives responsible for delivering the 19 million engaged, affluent consumers across Dow Jones platforms, including the print Wall Street Journal and the Wall Street Journal Digital Network (including WSJ.com, MarketWatch and Barron's Online) around the world, including mobile, online video and other new media.
He will report to Michael F. Rooney, who joined Dow Jones from ESPN in May as the company's first chief revenue officer, responsible for advertising sales and marketing for The Wall Street Journal in print and online, MarketWatch and the company's other web and digital operations globally.
"Chris brings to the Journal a proven track record of creating unique sales programs across multiple platforms at ESPN," said Mr. Rooney, chief financial officer of Dow Jones & Company. "Our research proves that when advertisers buy across the Journal franchise, they spend an average of 20% more across our print and online products."
Previously, Mr. Collins was vice president of multimedia sales at ESPN for its TV, magazine, and online properties. He managed the development of cross platform sales across all ESPN.
Mr. Collins joined ESPN in 1997 as an account executive for ESPN The Magazine. He was named New York ad manager of the magazine in 1999, leading his team to 71% growth year over year. In 2000, he was named advertising director and in 2002, Mr. Collins became vice president and publisher of ESPN The Magazine, leading brand positioning, strategy and sales for this U.S. consumer magazine with more than $200 million in advertising revenues.
Prior to joining ESPN, Mr. Collins served as a multimedia sales representative for Bloomberg Financial Markets, where he oversaw advertising sales for Bloomberg Magazine and Bloomberg Personal Magazine in New York and New England and was responsible for Bloomberg Magazine's TV, online and radio properties. Mr. Collins also sold the first integrated platform that encompassed TV, radio and magazine properties in Bloomberg history.
Earlier in his career, he served as account executive for a variety of magazines including, Medical Times Magazine, Men's Health Magazine and Cosmopolitan Magazine.
Mr. Collins received a B.S. in Business Administration from Trenton State College, which is currently The College of New Jersey. Mr. Collins resides in New York City.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2007, the Journal was ranked No. 1 in BtoB's Media Power 50 for the eighth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.
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