MEMPHIS, Tenn., Oct. 3, 2007 (PRIME NEWSWIRE) -- A patented new bedside shotgun rack, which provides instant access to a popular weapon of choice for individuals concerned about home protection, debuts today across the United States.
A photo accompanying this release is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4253
The new device, known as The BackUp, fits securely between the mattress and box springs of most beds and provides convenient access to a shotgun for home protection purposes.
The BackUp comes to market at a time when anecdotal evidence suggests home invasions are increasing in frequency in some areas of the country and as the most heinous home invasion crimes, such as the slaying of seven people in Indianapolis last year or the deaths of three Connecticut family members this past summer, foster fear and deep-felt outrage.
"The BackUp is an excellent tool for folks who have made the decision to have and use a shotgun for home protection," said Bob Hetherington, spokesman for Home Back-Up Protection, LLC, a privately held, Delaware-based limited liability corporation. "The BackUp provides a stable, level place for weapons to rest at night and disappears from sight when firearms are returned to secure cases, racks or vaults during the day."
"Many authorities recommend a shotgun for effective home defense. Shotguns are often weapons of choice at home because of their deterrent effect on assailants, their close-range stopping power, their affordability and their reduced risk of injury to innocent others from stray shot," said Hetherington. "The BackUp puts that protection within arm's reach when you need it."
The BackUp is made in America and the adjustable 2-foot by 2-foot rack assembles in minutes. The BackUp is available online via www.the-backup.com or may be ordered by phone at 800.816.5208.
The BackUp retails for $39.95 and is supported by a national marketing campaign, which includes the broadcast spot linked here http://media.primezone.com/cache/9447/file/4716.mov .
The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.
