COSTA MESA, Calif., Oct. 3, 2007 (PRIME NEWSWIRE) -- As part of its partnership with Rite Aid, Lindora Medical Clinics announced that select Rite Aid locations will be selling its line of diet-related products in approximately 400 locations in Southern California. The items include a selection of protein bars, shakes, nutritional supplements, weight loss program books, instructional DVDs and the newly-introduced "Weight Loss Starter Kit." The items previously were only available online or to those enrolled in Lindora's medically-supervised weight control program.
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"Partnering with Rite Aid enables us to distribute our line of healthy living and weight control products on a much broader scale," said Lindora President and CEO Cynthia Stamper Graff, who said that the efficacy of the products has been proven over the course of Lindora's 35-year history.
Added Mark Panzer, Rite Aid's senior executive vice president and chief marketing officer, "By adding Lindora's healthy product selection in our stores, we continue to expand our commitment to offering superior health and wellness products and services to our customers. Rite Aid is committed to being an active partner and supporter in helping our customers live a healthy lifestyle."
Items include:
* High-Protein Snack Bars ($12.50 for package of 7) -- Packed
with protein and flavor, these bars are available in a
tantalizing array of flavors including peanut butter crunch,
caramel nut, chocolate mint, oatmeal cinnamon raisin, yogurt
peanut crunch, rich double-chocolate, and new double chocolate
crunch.
* Protein Beverages ($8 - $12) -- These flavorful drinks come
in several forms and provide a protein or fiber "pick me up"
during the day. The popular protein beverages include hot
cocoa, chocolate and vanilla shakes and wildberry passion.
Fiber beverages include mixed fruit and iced tea flavors.
* High Protein Foods ($10 - $12) -- These hearty, protein-rich
foods have been staples in meals prepared as part of
Lindora's medically-supervised weight control program.
Vegetarian chili, spaghetti and chicken noodle soup are
popular for lunch and dinner, while instant pudding in
double chocolate and lemon chiffon flavors are ideal for
snacks or to round out any meal.
* The Lindora Weight Loss System ($39.95) - This is Lindora's
"do it yourself" weight loss system, which includes
practical, effective tools that may be used in every phase
of one's weight loss regimen. Items include the "Lean for
Life Phase One: Weight Loss" book, one tape measure (for
measuring one's waistline), one bottle of fat burning
indicators (a tool that reveals how much fat the individual
is burning), Dr. Stamper's "Six Essentials for Lifetime
Weight Control" CD, and a "Cooking Lean for Life" DVD.
For a list of Rite Aid locations carrying Lindora products, visit www.lindora.com.
Cited as an authority by "The Today Show," "Good Morning America" and CNN as well as a number of nationally respected newspapers and magazines, Lindora Medical Clinics offers a multi-faceted, medically supervised program combining diet, moderate exercise and motivational tools to help patients become Lean for Life(r).
Lindora partnered with Rite Aid in 2006 to establish Lindora Health Clinics in select Rite Aid locations to offer medically-supervised weight control services as well as offer non-emergency, acute care services. In addition, Lindora is a founding member of the Convenient Care Association, an organization representing healthcare facilities that provide routine, non-emergency services to walk-in patients at pharmacies and retailers nationwide. The company is a member of the Partnership for Healthy Weight Management, a coalition composed of the U.S. Food and Drug Administration, Federal Trade Commission, Center for Disease Control and the National Institutes of Health.
Rite Aid Corporation (NYSE:RAD) is one of the nation's leading drugstore chains with annual revenues of more than $27 billion and approximately 5,100 stores in 31 states and the District of Columbia. Information about Rite Aid, including corporate background and press releases, is available through the company's website at http://www.riteaid.com.
Photo is also available via AP PhotoExpress.
