WAKEFIELD, Mass., Oct. 5, 2007 (PRIME NEWSWIRE) -- The Search Engine Marketing Professional Organization (SEMPO), www.sempo.org, today announced it is launching its first ever salary survey of in-house search engine marketing professionals. The survey is open to all in-house SEM professionals whether or not they are currently SEMPO members. Organic and/or paid-search, in-house professionals are all invited to take the survey.
"We want to engage as many in-house professionals as possible in the survey in order to get the most complete picture we can of the compensation landscape in the rapidly growing SEM field," says Duane Forrester, co-chair of SEMPO's In-House SEM Committee and Search Marketing Manager of www.sportsdirectinc.com.
The easy-to-take, 20-question survey can be accessed at http://www.surveymonkey.com/s.aspx?sm=DZCiIcuGHhZtJqv7NrjTrQ_3d_3d
Respondents have anonymity when taking the survey. SEMPO is running the survey through October and possibly will continue it into November. Results of the survey will be published in November.
Among the data trends SEMPO hopes to gauge are the overall salary range of SEM jobs, from entry level to executive; salary variations by geographic markets, the total compensation package beyond salaries, such as bonuses, benefits and perks; SEM staffing levels within enterprises, and SEM budget levels.
"SEMPO's goal is to go beyond anecdotal material and obtain data points that will add some clarity to the entire topic of compensation of in-house SEM professionals," Forrester says. "We want to provide professionals with a sense of their value in the marketplace, and businesses and employers with a greater understanding of SEM's valuation as they recruit for SEM professionals," he says.
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has over 630 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Superpages.com, Atlas, and Search Engine Strategies. For more information, or to join the organization, please visit http://www.SEMPO.org.
The Search Engine Marketing Professional Organization logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2228