DUNEDIN, Fla., Oct. 8, 2007 (PRIME NEWSWIRE) -- ISM International (Pink Sheets:ISML) (http://www.ism-intl.com/) today announced that it has signed a Letter of Intent to launch a division of the company focused on young women, ages 12-25. In furtherance of this objective, ISM will enter into an exclusive Licensing Agreement with Q & E Investments LLC to use, sell, manufacture and distribute its My Girl(tm) brand worldwide. The My Girl(tm) product line consists of Organic Nail Polishes, Non Toxic Lipstick, Fragrances, Jewelry, Clothing and more. The division's strategy is led by Licensed Fashion Stylist and Cosmetologist Wendy Harth, inventor of the SWAT Bra(tm).
ISM CEO Mario Quenneville says, "The products will be marketed to all major retailers aimed at younger women. All our products are organic, non-flammable, and biodegradable and our management and distribution team expects to quickly capture market share in its target markets. Industry technical and product development services firm, The Baxter Group (http://www.baxgroup.com), with a rich history of new product introduction, development, technical packaging, and process control for the cosmetic industry will manage supply chain to retailers. In addition, ISM has contracted MNA Creative, Inc. (http://www.mnacreative.com) for product research, brand development, product innovation, and merchandizing to design and develop strategies and extensions."
My Girl(tm) Division anticipates a .2% share of the cosmetic market within 5 years. The cosmetics market is estimated at approximately $87.5 billion dollars worldwide. Along with this, My Girl expects to capture 1% of the online sales market in cosmetics, generating an estimated $4 billion.
About ISM International:
ISML is a consolidation of business professionals, engineers, technologists and entrepreneurs who have formed a diversified public company designed to enhance value for shareholders through innovation and technology.
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This announcement contains forward-looking statements that involve risks and uncertainty, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited operating history, domestic or global economic conditions, activities of competitors and the presence of new or additional competition, and changes in Federal or State laws, restrictions and regulations on doing business in foreign countries and conditions of equity markets