BRISBANE, Australia, Oct. 10, 2007 (PRIME NEWSWIRE) -- Incline Sports (http://www.incline.com.au) announced today an international partnership with U.S.-based HealthSport, Inc. (OTCBB:HSPO) to become the premier distributor of Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), an innovative new thin-strip electrolyte delivery system, throughout Australia, New Zealand, South Africa, Southeast Asia and the United Kingdom.
Incline Sports, instrumental in the launch three years ago of two other brands now considered synonymous with elite and endurance athletes, Accelerade and Endurox R4, targets several different sports markets including Cycling, Triathlon, Nutrition, Sailing, Windsurfing, and Aussie Football and Rugby. Incline has sponsored many athletes across these markets and will continue to do so with Enlyten SportStrips.
Enlyten SportStrips have gained the attention of many professional and collegiate athletes and teams in the U.S. by offering an effective new alternative to traditional hydration products like sports drinks. With its innovative and unique delivery method through the soft tissue of the inner cheek and gum, the Enlyten SportStrips are absorbed faster and more efficiently by bypassing the digestive system.
Peter Nimmo, Director of Incline Sports, stated, "It's my mission to align Incline with companies like HealthSport so poised to make a tremendous worldwide impact in the sports and nutrition markets. Enlyten SportStrips, with their advance delivery process, will undoubtedly change the way all athletes administer their electrolytes and nutrient needs. For competitive athletes to be able to absorb vital supplements directly into the blood stream, they will now be able to reduce gastro-intestinal related problems known to cause significant performance loss. Enlyten really represents the future of sports nutrition which is what Incline Sports is all about."
"This new partnership with Incline reinforces the significance of our unique electrolyte delivery system and the impact that it stands to have on all sports around the world," said Dan Kelly, President and CEO of HealthSport. "We will work together with Incline Sports to deliver Enlyten SportStrips to international territories where the climates and conditions will provide some of the toughest tests yet to the stability and effectiveness of the SportStrips."
About Incline Sports
Incline Sports (http://www.incline.com.au) is a business which runs on two core values, Quality and Passion. Combined with innovative distribution processes, the company has set new standards in delivering to its customers and clients. Incline Sports is committed to long-term strategies with all their suppliers and to the countries they distribute to including Australia, New Zealand, South Africa, Southeast Asia and the United Kingdom. All the brands carried by Incline share a tremendous amount of consumer appeal, and credibility. Incline believes in using the products personally in order to exhibit the highest levels of credibility in their distribution channels. Director Peter Nimmo has received recognition for his past achievements by way of nomination and successfully being the Region Finalist in the 2003 "Ernst & Young Entrepreneur of the Year".
About Enlyten SportStrips
Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com) replace the electrolytes lost during vigorous workouts through a proprietary buccal mucosa delivery system, a mode of absorption through the soft tissue of the inner cheek known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream. By placing the thin strip between the cheek and gum, gastric absorption is bypassed speeding higher levels of electrolytes directly into the bloodstream. Not only does this dramatically improve hydration on a cellular level, but it also helps athletes to avoid problems associated with sports drinks like excessive fluid and sugar consumption. Absorption through the buccal mucosa bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues. Recent tests have been conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab") (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten SportStrips deliver meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent developer, formulator, and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strip currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates into the development and manufacturing process of its edible film strips.