Blue Frog Solutions Announces AFFIRM Advantage Designed for Small to Medium Sized Banks and Broker-Dealers

Florida Technology Solutions Provider Offers AFFIRM Advantage, An Affordable Solution for Straight-Through-Processing of Annuities


POMPANO BEACH, Fla., Oct. 11, 2007 (PRIME NEWSWIRE) -- Blue Frog Solutions, a leading provider of annuity order management and compliance solutions, has announced the availability of AFFIRM Advantage, a simplified version of its existing AFFIRM for Annuities Compliance and Order Management System.

AFFIRM Advantage, appropriately priced for small to medium banks and broker-dealers, has easy-to-use features and functions and can be implemented in as little as 30 days. This solution offers the same efficiency, suitability, compliance and supervision that Blue Frog's more robust AFFIRM solution offers, along with the following features:


 -- A Web-based, FA centric, easy-to-use point-of-sale system for
    annuity orders
 -- Compliance with the suitability provisions of FINRA rule 2821 as
    well as State Rules
 -- Principal review and workflow prior to electronic submission
    to the Carrier
 -- Validation of each annuity order against the Carrier's product
    rules
 -- All Carrier forms provided and filled out.

"FINRA/NASD rule 2821 requires stricter time periods for transaction processing, consistent surveillance processes and principal approval of every order," explains Doug Massey, Blue Frog's Vice President of Marketing. "In order to remain compliant, banks and broker-dealers should have an electronic review and application processing that provides consistent order tracking and compliance review. AFFIRM Advantage provides this to our clients."

Additional information on AFFIRM Advantage is available at: http://www.bluefrogsolutions.com/affirm_advantage.asp.

Blue Frog Solutions, (www.bluefrogsolutions.com), based in Pompano Beach, Florida, is a leading technology solutions provider that focuses on the life, annuities and long-term care market. Blue Frog automates both front and back end business processes between Carriers and Distributors with a focus on compliance to create automated business process efficiencies. Blue Frog's solutions are based on the firm's flagship ADMServer Framework software suite. As one of the largest providers of ACORD-based transactions and DTCC solutions, Blue Frog currently provides ADMServer solutions to more than 80 percent of the top 40 life and annuity companies and many of the largest Distributors in the U.S.

The Blue Frog Solutions logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=707



            

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