Continuing strong momentum at Sony Ericsson



Q3 Highlights:

* Year-on-year volume growth of 31%
* Continued volume growth driven by profitable lower priced phones
* Good market reaction to new slider form-factor of W580 Walkman®
  phone
* Successful launch of Sony Ericsson P1 smartphone
The consolidated financial summary for Sony Ericsson Mobile
Communications AB (Sony Ericsson) for the third quarter ended
September 30, 2007 is as follows:


                                    Q3 2006      Q2 2007      Q3 2007

Number of units shipped                19.8         24.9         25.9
(million)
Sales (Euro m.)                       2,913        3,112        3,108
Gross Margin (%)                      31.5%        29.6%        30.7%
Operating Income (Euro m.)              427          315          393
Operating Income (%)                  14.6%        10.1%        12.7%
Income before taxes (Euro m.)           433          327          384
Net income (Euro m.)                    298          220          267

Average Sales Price (Euro)              147          125          120



Units shipped in the quarter reached approximately 26 million, a 31%
increase compared to the same period last year. Sales for the quarter
were Euro 3,108 million, representing a year-on-year increase of 7%.
Income before taxes for the quarter was Euro 384 million,
representing a year-on-year decrease of 11%, which reflects the
exceptional third quarter the company experienced in 2006. Net income
for the quarter was Euro 267 million. In line with Sony Ericsson
expectations, the increase in low- and mid-tier priced phones in the
product portfolio in the third quarter resulted in a decline in
Average Selling Price (ASP) to Euro 120."The quarter has seen Sony Ericsson continue to generate significant
year-on-year volume growth with a portfolio of products spread across
the widest variety of price points in the company's history.  Low-
and mid-tier priced models such as the W200 Walkman® phone and simple
'talk and text' range of phones have been key volume drivers during
the quarter, while the high-spec P1 smartphone and W580 slider
Walkman® phone have been well received and strengthen the portfolio
at the higher-end," said Miles Flint, President of Sony Ericsson. "We
are confident that the remainder of the year will see us further
capitalize on this new broader portfolio with flag-ship Walkman®
phone models such as the W910 and W960 plus the much anticipated 5
mega-pixel Cyber-shot(TM) K850 camera phone launching in time for the
holiday season."

During the quarter Sony Ericsson strengthened its position in North
America and Latin America as well as Western Europe due to well
accepted Walkman® and Cyber-shot(TM) phones. Previously announced
activities to further strengthen the overall portfolio such as
manufacturing and R&D activities in India, plus an R&D licensing
agreement with Sagem continue to progress as planned.

Sony Ericsson forecasts that the 2007 global handset market will be
above 1.1 billion units. The company gained around 1% of market share
compared with the same period last year and finished the third
quarter at over 9%.

As communicated at the beginning of the year, a capital redemption of
total Euro 300 million was paid to the parent companies in the
quarter.

During the quarter Sony Ericsson announced that the company's
president Miles Flint will step down as of November 1st 2007.
Effective 1st November Hideki 'Dick' Komiyama, currently Director,
Chairman, Sony Electronics Inc., USA, and EVP Electronics Marketing
and Sales Strategies, Sony Corporation, Japan, will succeed Miles
Flint, who will remain as Executive Advisor to Dick Komiyama until
the end of December 2007. Dick Komiyama will be based at Sony
Ericsson's offices in London.

Invoices from Ericsson amounted to Euro 152 million in the quarter,
which was offset from the advance payment made by Sony Ericsson to
Ericsson in the first quarter of 2007.

WALKMAN® and Cyber-shot(TM) are trademarks or registered trademarks
of Sony Corporation.


EDITOR'S NOTES:

Financial Statements and Additional Information:

Financial Statements:

Consolidated Income Statement
Consolidated Income Statement - Year-to-Date
Consolidated Income Statement - Isolated Quarters
Consolidated Balance Sheet
Consolidated Statement of Cash Flows
Consolidated Statement of Cash Flows - Year-to-Date
Consolidated Statement of Cash Flows - Isolated Quarters

Additional Information:

Net Sales by Market Area by Quarter

- ENDS -


Sony Ericsson Mobile Communications was established as a 50:50  joint
venture by Sony and Ericsson  in October 2001, with global  corporate
functions  located  in  London.  The  company  serves  the  worldwide
communications market with innovative and feature-rich mobile phones,
accessories and  PC-cards, and  it has  R&D sites  in Europe,  Japan,
China, India and America. Sony Ericsson  is the title sponsor of  the
Women's Tennis Association, and works with the Association to promote
the Sony Ericsson  WTA Tour in  over 80 cities  during the year.  For
more              information,              please              visit
www.sonyericsson.com


CONTACTS:

Investors/Analysts
Ericsson Investor Relations
Gary Pinkham (Stockholm) +46 8 719 0858

Sony Investor
Relations

Shinji Tomita (London) +44 207 444 9713
Tatsuyuki Sonoda (Tokyo) +81 3 6748 2180

Press/Media
Sony Ericsson Corporate Communications & PR
Aldo Liguori (London) +44 208 762 5860
Merran Wrigley (London) +44 208 762 5862


This press release contains  forward-looking statements that  involve
inherent  risks  and  uncertainties.    We  have  identified  certain
important factors that may cause actual results to differ  materially
from those  contained  in  such  forward-looking  statements.  For  a
detailed description  of  risk  factors  see  Sony's  and  Ericsson's
filings with the US Securities and Exchange Commission,  particularly
each company's latest published Annual Report on Form 20-F.

The full report (including tables) can be downloaded from the
following link:

Attachments

Q3 report 2007