NEW YORK, Oct. 12, 2007 (PRIME NEWSWIRE) -- Trustcash Holdings, Inc. (OTCBB:TCHH) turns to science to enhance their customer experience. Today, Trustcash announces its relationship with Usability Sciences to serve their clients better. A developer of a unique, secure and anonymous online payment system, Trustcash seeks to work with Usability Sciences to increase its customer base as well as sales and conversions.
Usability Sciences works by analyzing customer needs from customers themselves through feedback and focus groups. The evaluation company will sit down with users and observe how they navigate the website. While the customer clicks the mouse, analysts evaluate their reaction to the site. They look for ease of use and relevance to the user, as well as the users' attitude toward the site. The result is an evaluation of how the website can best serve the user.
"While these evaluations will greatly benefit our company, the biggest winner is our customers, who will be served in a more tailored manner. We are examining the customer experience closely in order to provide a superior level of comfort and ease of use for our customers. At the end of the day, the company who offers their customers the best experience wins the race," said Greg Moss, CEO of Trustcash Holdings, Inc.
The goal of Trustcash, an emerging alternative payments company, is to serve its large, diversified market with the best possible online experience. Some Trustcash users may not be internet savvy, and ease of use is of paramount concern.
Eric Feige, Usability Sciences' General Manager noted, "Our clients have increased sales by clearly understanding and improving the end-to-end customer experience. We helped one client achieve an 83% increase in sales when they applied our 17 specific recommendations that were uncovered by analyzing customer behavior, intent and attitudes while on the client's website."
About Usability Sciences
For nearly 20 years Usability Sciences has been helping clients discover the attitudes, intents, and behaviors of their customers so they can leverage the power of their digital presence across all customer channels. Hundreds of the largest multi-national, multi-channel companies have chosen Usability Sciences to increase sales and conversion rates, improve brand loyalty, and differentiate themselves from competitors. For additional information on Usability Sciences, please visit http://www.usabilitysciences.com.
About Trustcash Holdings, Inc.
Through its Trustcash brand and website www.trustcash.com, the Company is a pioneer of anonymous payment systems for the internet. It developed a business based on the sale of a stored value card (both virtual and physical) that can be used by consumers to make secure and anonymous purchases on the internet without disclosing their credit card or personal information. Trustcash provides to its customers the "Trustcash(tm)" payment card, which is sold in denominations ranging from $10 to $200 either online, through any of over 500 websites, or at over 50,000 retail locations in the United States via MoneyGram. Trustcash's non-reloadable, virtual Trustcash card is the only "stored value card" that can be purchased where no personal data is stored or available, providing a unique level of both security and privacy to the purchaser. For additional information on Trustcash Holdings, Inc., please visit http://www.trustcash.com.
Forward-Looking Statements
The Private Securities Litigation Reform Act of 1995 (the "PLSLRA") provides a "safe harbor" for forward-looking statements. TRUSTCASH intends that such forward-looking statements be subject to the safe harbor created thereby. Such forward-looking statements are based on current assumptions but involve known and unknown risks and uncertainties that may cause TRUSTCASH actual results, performance or achievements to differ materially from current expectations. These risks include economic, competitive, governmental, technological and other factors discussed in TRUSTCASH annual, quarterly and other periodic public filings on record with the Securities and Exchange Commission, which can be viewed free of charge on its website at http://www.sec.gov.