Nobia and DMG acquire German kitchen retail company Asmo



Through Culinoma GmbH, Nobia AB in Sweden and De MandemakersGroep
Holding BV in the Netherlands have today acquired the Asmo Group in
Germany. The Asmo Group is a kitchen retail chain based in Bavaria
with 12 fully owned stores in the Munich area with retail sales of
approximately EUR 30 million. The seller is TAC Holding GmbH.

Culinoma was established in February this year, with the objective of
developing kitchen stores in Germany through organic growth and
acquisitions, thereby attaining a leading position in the market.
With Marquardt's 26 stores, PLANA Küchenland's 39 franchise stores,
and the 12 stores in the Asmo chain, Culinoma now has 77 kitchen
stores, with retail sales of approximately EUR 180 million. This
means that it has a leading position in the kitchen retail sector in
Germany and a geographical spread from north to south.

Fredrik Cappelen, CEO of Nobia and Ben Mandemakers, CEO of DMG,
jointly comment on the acquisition:  "With the acquisition of Asmo,
Culinoma has three platforms from which to operate: PLANA in the
south, Marquardt in central Germany and now Asmo will strengthen the
market presence in the highly interesting Munich region. Culinoma
thereby reinforces its kitchen offer in the middle segment of the
market and will continue its efforts to realise synergies from the
coordination of the acquired entities."

Today, Asmo is a retail chain of 12 stores, mainly located in
high-traffic retail parks in the greater Munich area. Asmo's most
recently opened stores are between 1,200 and 2,000 square metres. The
company employs approximately 120 people and products are sourced
from a wide range of suppliers.

The acquisition of the Asmo Group is conditional upon approval from
the competition authorities.

More information about the Asmo Group, Culinoma and DMG are attached,
as well as the website for images.

For further information, please contact
Ingrid Yllmark, Director Communications and IR, Nobia,
Tel: +46 8 440 16 00 or +46 (0)70 65 59 00 or
Fokke Broekhuis, DeMandemakersGroep, Tel: +31 651 50 21 26

Nobia AB, 12 October, 2007


As the leading kitchen company in Europe, Nobia is championing the
consolidation of the European kitchen industry. Nobia creates
profitable growth by enhancing efficiency and making acquisitions.
The Nobia Group works with 20 strong brands in many European
countries. Sales are mainly generated through specialised kitchen
studios, both wholly owned and franchised. The Group has about 8,000
employees and net sales of approximately SEK 16 billion. Nobia is
listed on the OMX Nordic Exchange in Stockholm. More information is
available at www.nobia.com.

    EWE-FM - Gower - HTH - Hygena  - Invita - Magnet - Marbodal -
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The press release (including map over Germany) can be downloaded from
the following link:

Attachments

Press release PDF