NEW YORK, Oct. 17, 2007 (PRIME NEWSWIRE) -- CAST announces today the launch of its reseller program to support the growing demand for application intelligence software throughout the world. At the outset, the partner program is being launched with six highly-qualified regional Systems Integrators (SI) as participants. This strategic initiative led by CAST and its industry partners is intended to help customers boost the quality of their software and the performance of their development teams, wherever they are.
CAST has set up direct sales operations in all the major European countries and in North America, and is now looking forward to developing revenue in other territories such as Eastern Europe, the Nordic countries, South America and Asia. The strategy is to work with key local partners that would be in charge of introducing, promoting and reselling CAST software in these markets. CAST has thus developed a comprehensive, worldwide Reseller Program to support them. The program is a combination of technical, training, sales, marketing and account management support.
Who participates
This program is intended for software companies, service providers and distributors with a proven track record, who want to help their customers run continual and objective assessments of the internal quality of their applications, and who want to do so automatically.
How it works
By signing up a start-up investment kit, all resellers will receive advanced technical and sales training on CAST's product and have access to all of CAST's marketing resources. Targeted accounts are agreed upon by both parties in the geographical region covered by each reseller.
What is on offer
Resellers will be responsible for the selling and licensing of the CAST Application Intelligence Platform, which automatically generates the visibility managers need to measure, control and improve application internal quality and development team performance.
A Win-Win situation
For the customers -- by working with CAST's resellers, clients can address a full range of AD challenges such as running IT as a business, leveraging sourcing flexibility and coping with increasing code complexity. All of this while taking advantage of local expertise from best-of-breed technology vendors.
For the resellers -- by growing their client base based on CAST's technology and best practices in their software development efforts, they will provide sales, training and implementation for the CAST AI Platform and help their customers achieve their software quality goals.
Working with a market leader and pioneer in Application Intelligence software and becoming a recognized CAST reseller is a proven way to generate additional revenue through software sales and consulting services as well as helping to increase market penetration in Global 2000 companies.
For CAST -- by further extending its go-to-market strategy, CAST brings to market automated software solutions to a much wider geographic coverage.
"CAST is excited by the opportunities this program will create to extend awareness and the benefits of the CAST software to a much wider audience," commented Siro Terni, VP Southern Europe and New Markets.
Inaugural Partners
At launch, the CAST partner program is manned by six regional SIs that are leaders in their areas of focus. All six have built up significant experience with CAST and have found it an added value to their business.
-- NessPRO Espana -- covering Spain
Ness Technologies (Nasdaq:NSTC) is a leading international provider of comprehensive end-to-end IT services and solutions. Ness offers a unique global delivery model of innovative, high-quality, value-added services that enable organizations to attain sustainable competitive advantage. Leveraging their world-class delivery capabilities, technological talent, strategic partnerships with major vendors, and growing client base, Ness is fast becoming a key player in the global IT services market.
"CAST's partnership with NessPRO, which started a few years ago in
Italy, is a unique combination of innovation and expertise. Based on
our successful Italian experience, we decided to replicate this
partnership in Spain and leverage it to increase our respective
market penetration here. We are very excited about today's
announcement -- this is a new category and new focus for NessPRO in
Spain."
www.ness.com
-- SDS -- covering Brazil, Mexico, Korea, South Africa and New Zealand
"SDS has been the first reseller of CAST software solutions. Since
the beginning, this partnership has generated new revenue streams
for us, quickly and profitably. In the many countries we cover such
as South Africa, Brazil or Korea, we can see the growing demand for
solutions to improve the performance of the application development
teams and activities. The CAST Application Intelligence Platform
perfectly answers that need by providing the visibility required to
better control Application Development. We're convinced that the
combination of CAST's innovative software and SDS's unique knowledge
of these territories is the best way to create even more business
for the both of us."
e.marechal@castsds.com
-- Selesta Italia, now NessPro Italy -- covering Italy
NessPRO Italy, formerly Selesta S.p.A., with its twenty-five year activity, has an international reputation holding a prominent position in the world of Information Technology. Now part of Ness Technologies, a leading international provider of comprehensive end-to-end IT services and solutions, the company is a leader in the field of IT technologies for large and middle-sized firms.
"We at NessPRO Italy (formerly Selesta) believe in offering expert
advice and best-of-breed solutions that are designed to augment
existing IT investments, instead of replacing them. We share this
common vision with CAST, the leader in Application Intelligence
software, and this is why we started working with CAST a few years
ago in Italy, and became their exclusive reseller for the Italian
market. We are pleased to reinforce this partnership that creates
a win-win dynamic for us and our customers."
www.selesta.com
-- Syrix LTDA -- covering Brazil
Syrix is a 100% Brazilian company, specialized in the generation of real and measurable value for its clients. Established to answer the needs of the Information Technology market, Syrix allies the best and most innovative technologies available in the world with a set of specialized professional services, which once associated, transform them into added-value solutions for our clients' businesses.
"We are very pleased to be teaming with CAST as Brazil represents
a huge market opportunity for software development."
www.syrix.com.br
-- Futech Software Solutions -- covering The Netherlands, Sweden and Norway
Futech's industry expertise and knowledge within Financial Services ensures solutions are customized to meet specific business challenges. Our experience oriented, process centric, context driven solutions align business strategy with execution, resulting in quantifiable improvements in business performance.
"We are delighted to work with CAST as part of the new program. Our
knowledge of the Nordic countries and the robustness of the CAST
software will no doubt be great complementary assets in winning new
business."
www.futechsoftware.com
About CAST
CAST is the world leader and pioneer in Application Intelligence software, providing the metrics and information IT executives must have to measure, monitor and improve the quality of business applications and the performance of development teams around the globe. Founded in 1990, CAST has helped more than 600 organizations worldwide speed delivery to the business, mitigate risks in production, improve customer experience, and reduce the total cost of application ownership. CAST is listed on NYSE-Euronext (Euronext:CAS) and serves Global 2000 organizations worldwide with a global network of offices in the U.S. and Europe. For more information visit www.castsoftware.com