17 October 2007 Company announcement no. 18-07 Søndagsavisen a-s calls off the price war on household distribution of printed matter! Forbruger-Kontakt, which is Søndagsavisen a-s' division for household distribution of printed matter to Danish households, now calls off the price war which has raged intensely in the distribution market during the past 3-4 years. This decision is made in the light of a continuously decreasing price level during the past years, at the same time as distribution salary costs have increased drastically, i.a. due to the present employment situation in Denmark. On that basis the price war has gone too far and must thus be stopped. Forbruger-Kontakt has to an extreme degree streamlined all work flows, not least in relation to the handling of printed matter which is now packed in household sets, ready for distribution. But the entire rationalisation profit and more has been passed on to the customers in the shape of lower prices. Simultaneously with the publication of this company announcement, all Forbruger-Kontakt's customers will receive notification that the price war has ended along with a notice of a price increase of minimum DKK 0.05 per printed matter. The same information is sent by Forbruger-Kontakt's subsidiaries within distribution to their customers. Questions, if any, to this announcement can be directed to Mads Dahl Andersen, CEO, phone: + 45 39 57 75 00. Yours sincerely Søndagsavisen a-s Mads Dahl Andersen CEO
Søndagsavisen a-s calls off the price war on household distribution of printed matter!
| Source: North Media A/S