NEW YORK, Oct. 18, 2007 (PRIME NEWSWIRE) -- Trustcash Holdings, Inc. (OTCBB:TCHH), a pioneer of anonymous secure payment systems for the internet, teams with IwantU.com to provide their members with enhanced financial payment options.
Trustcash just completed a 6-month controlled test with IwantU.com, which raised IwantU.com revenues by 7%. These incremental revenues were driven almost exclusively by new users who would not have otherwise joined the site.
IwantU.com has been a leading player in the online dating game since its inception in 1996 by focusing on three clubs of interest (adult, alternative and dating). Recently launched are new sites IwantUGay.com and IwantULesbian.com which cater to the ever-growing gay and lesbian communities. IwantU.com boasts more than 7.5 million real member profiles and is continuing to grow.
IwantU.com stays on the cutting-edge of technology, offering new features to its members on a regular basis. Their objective is to build a global international community and keep increasing market share in the online dating space.
Trustcash offers consumers an anonymous and easy cash-based option for paying for services like IwantU.com. Trustcash helps attract two types of consumers who IwantU.com is having difficulty getting now.
1) Singles without credit or with high balances
Twelve percent of the U.S. population doesn't have a credit card and
another 19% do not have any room left on the cards they do have.
With over-limit fees of $35-$40, people with high balances are
often scared to use their cards for subscription services.
Trustcash is a prepay debit card which allows users to easily load
up their card and then charge their IwantU.com membership.
2) Singles concerned with privacy
Many people are still concerned with a dating service appearing on
their credit card bill. With Trustcash, there is no record of the
person joining IwantU.com, and significantly lower risk of user's
financial information being misused by hackers or phishing.
Greg Moss, CEO and Founder of Trustcash, commented, "These relationships are an important component of our plan to broaden our customer base and increase revenues. Dating sites provide a terrific market for our anonymous payment system due to the spectacular growth at these sites. Customers just want to keep their private life private."
About Trustcash Holdings, Inc.
Through its Trustcash brand and website www.trustcash.com, the Company is a pioneer of anonymous payment systems for the internet. It developed a business based on the sale of a stored value card (both virtual and physical) that can be used by consumers to make secure and anonymous purchases on the internet without disclosing their credit card or personal information. Trustcash provides to its customers the "Trustcash(tm)" payment card, which is sold in denominations ranging from $10 to $200 either online, through any of over 500 websites, or at over 50,000 retail locations in the United States via MoneyGram. Trustcash's non-reloadable, virtual Trustcash card is the only "stored value card" that can be purchased where no personal data is stored or available, providing a unique level of both security and privacy to the purchaser.
For additional information on Trustcash Holdings, Inc., please visit http://www.trustcash.com.
Forward-Looking Statements
The Private Securities Litigation Reform Act of 1995 (the "PLSLRA") provides a "safe harbor" for forward-looking statements. Trustcash intends that such forward-looking statements be subject to the safe harbor created thereby. Such forward-looking statements are based on current assumptions but involve known and unknown risks and uncertainties that may cause Trustcash's actual results, performance or achievements to differ materially from current expectations. These risks include economic, competitive, governmental, technological and other factors discussed in Trustcash's annual, quarterly and other periodic public filings on record with the Securities and Exchange Commission which can be viewed free of charge on its website at http://www.sec.gov.