Notification of changes in the shareholdings of the company's management employees

This is a notification of changes in the shareholdings of the company's
management employees, who are obligated to give and pass on notifications,
pursuant to the Danish Securities Trading Act. 

Name	                 Torben Ballegaard Sørensen
Reason                 President, CEO, in compliance with article 28a (2.1.)
                       of the Danish Securities Trading Act. 
Issuer                 Bang & Olufsen a/s
ISIN                   DK0010218429
Nature of Transaction  Grant of options
Trading Date           22 nd of October 2007
Number                 8.000
Market price (DKK)     932.232 calculation based on the Black & Scholes formula.


Name                   Peter Thostrup
Reason                 Executive Vice President in compliance with article
                       28a (2.1.) of the Danish Securities Trading Act. 
Issuer                 Bang & Olufsen a/s
ISIN                   DK0010218429
Nature of Transaction  Grant of options
Trading Date           22 nd of October 2007
Number                 5.500
Market price (DKK)     640.910 calculation based on the Black & Scholes formula.


Name                   John Bennett-Therkildsen
Reason                 Director, Operations, in compliance with article
                       28a (2.2.) of the Danish Securities Trading Act. 
Issuer                 Bang & Olufsen a/s
ISIN                   DK0010218429
Nature of Transaction  Grant of options
Trading Date           22 nd of October 2007
Number                 3.200
Market price (DKK)     372.893 calculation based on the Black & Scholes formula.


Name                   Randi Toftlund Pedersen
Reason                 Director, Finance & Accounting, in compliance with
                       article 28a (2.2.) of the Danish Securities Trading Act. 
Issuer                 Bang & Olufsen a/s
ISIN                   DK0010218429
Nature of Transaction  Grant of options
Trading Date           22 nd of October 2007 
Number                 3.200
Market price (DKK)     372.893 calculation based on the Black & Scholes formula.


Name                   Peter Eckhardt
Reason                 Director, Product and Business Development, in
                       compliance with article 28a (2.2.) of the Danish
                       Securities Trading Act. 
Issuer                 Bang & Olufsen a/s
ISIN                   DK0010218429
Nature of Transaction  Grant of options
Trading Date           22 nd of October 2007 
Number                 3.200
Market price (DKK)     372.893 calculation based on the Black & Scholes formula.

Contact:

Kim Bo Hansen
Global Counsel
Phone +45 9684 5167