Bure Equity AB announces a mandatory offer to acquire AcadeMedia AB

Bure Equity AB announces a mandatory offer to acquire AcadeMedia AB

Bure Equity AB (”Bure”) hereby announces a public offer to acquire all
outstanding shares in AcadeMedia AB (”AcadeMedia”) for cash in accordance with
the Swedish Act on Public Takeover Offers, Chapter 3 Mandatory Offers (the
”Offer”).

CONDITIONS TO THE OFFER
SEK 90.00 in cash is offered for each share of class A and class B in
AcadeMedia.1)  No commission will be charged. The offered price corresponds to
the closing price of the class B share of AcadeMedia on Friday 19 October 2007.
2) 

The Offer is only conditional upon that any necessary regulatory approvals,
including competition approvals, are obtained, as the case may be, without such
approvals being subject to conditions, which according to Bure's reasonable
assessment, can not be accepted.

Bure reserves the right to withdraw the Offer in the event that it is clear that
the above condition is not fulfilled or can not be fulfilled. However, such
withdrawal will only be made provided that the defective fulfillment of such
condition is of material importance to Bure's acquisition of AcadeMedia. Bure
also reserves the right to waive, in whole or in part, the conditions.

The shares in AcadeMedia are acquired in the Offer free of any liens and
encumbrances and together with all rights attached to them.

BACKGROUND AND REASONS FOR THE OFFER
Bure is active within the education market since more than 10 years and
following Bures' consolidation in recent years, these investments today
represents more than half of Bures' operational business. The education market
is a preferred business for Bure and the experience, competence and long-term
point of view which are necessary factors for quality- and confidence oriented
businesses all exists within the Bure-group.
Since this spring, Bure is one of the major shareholders in AcadeMedia, an
education company that Bure has great believe in and also wish to increase its
exposure to.
After AcadeMedia's upward adjustment last Friday of the result for the third
quarter, Bure was offered to acquire a block of totally 975 248 shares of class
B and 36 000 shares of class A for SEK 90 per share. Bure has now acquired these
shares. Prior to this acquisition Bure held 212 525 shares of class A and 291
000 shares of class B, representing 27.1 per cent of the votes and 8.8 per cent
of the share capital in AcadeMedia.

By making this acquisition Bures' ownership has reached 26.3 per cent of the
share capital and 42.1 per cent of the votes in AcadeMedia, and accordingly the
provisions regarding mandatory offers in the Swedish Act on Public Takeover
Offers will apply.

The board of directors of Bure has now resolved to make a so called mandatory
public offer as this has been concluded to be an easy and transparent way to
make Bures' opinion clear; to own as large share of AcadeMedia as possible at
this level. Also, the possibility for speculative trading in the share, which
might easily occur when someone announces that the mandatory offer threshold of
30 % of the votes is passed, is minimised by making the mandatory offer
immediately.

Bure has only had the time to briefly inform the board of directors, the
managing director and the other major shareholders. Based on its engagement in
AcadeMedia hitherto and its positive experience of the management, Bure foresees
a continued good co-operation ahead.

FINANCING
Financing of the Offer will be made out of Bure's available cash resources and
credit limits.

OFFER DOCUMENT AND PRELIMINARY TIME TABLE
An offer document regarding the Offer is expected to be made public around 15
November 2007. The acceptance period is expected to run from 19 November to 7
December 2007. Settlement is expected to begin on or about 14 December 2007.
Bure reserves the right to extend the acceptance period.

BURE IN BRIEF
Bure is an investment company whose primary emphasis is on long-term ownership
of unlisted companies with strong and stable earnings and in areas of businesses
where Bure has experience. Today, Bure has 8 investments in its portfolio. The
Parent Company has 9 employees working from the office in Gothenburg, Sweden.
Currently, the market cap of Bure is SEK 4bn and the shares are listed on the
OMX Nordic Exhange in Stockholm in the Mid Cap segment. More information on Bure
is available at www.bure.se.

ACADEMEDIA
Financial and other information about AcadeMedia is available on the company's
website, www.academedia.se.

APPLICABLE LAW AND DISPUTES
The Offer shall be governed by and construed in accordance with the laws of
Sweden. The OMX Nordic Exchange Stockholm's rules regarding takeover offers (the
“Take¬over Rules”) and the Swedish Securities Council's (Sw.
Aktiemarknadsnämnden) rulings regarding interpretation and application of the
Takeover Rules 3) apply in relation to the Offer. Furthermore, Bure has in
accordance with the Swedish Act on Public Takeover Offers (Sw. Lag om offentliga
uppköpserbjudanden på aktiemarknaden) contractually agreed with the OMX Nordic
Exhange Stockholm to comply with the foregoing and to submit to any sanctions
imposed by the OMX Nordic Exchange Stockholm upon breach of the Takeover Rules.

The courts of Sweden shall have exclusive jurisdiction over any dispute arising
out of or in connection with the Offer and the City Court of Stockholm shall be
the court of first instance.

Gothenburg, 22 October 2007

BURE EQUITY AB


For information, please contact: 
Mikael Nachemson, CEO, phone +46 31 708 64 00
Patrik Tigerschiöld, Chairman, phone +46 707 77 71 90

_______________________________________________
1) The offer price is subject to adjustment corresponding to the value of any
dividends or other distributions made by AcadeMedia prior to settlement of the
Offer.
2) In accordance with a statement from the Swedish Securities Council, the Offer
does not include warrants issued by AcadeMedia. However, Bure's intention is to,
together with the management of AcadeMedia, ask for further information on the
terms and conditions for the warrants and find a solution in order to secure
such holders of warrants a fair and equivalent treatment.
3) Including its rulings with respect to the rules on public offers for the
acquisition of shares issued by the Swedish Industry and Commerce Stock Exchange
Committee (Sw. Näringslivets Börskommitté).
_______________________________________________

Bure Equity AB (publ), corp. ID No. 556454-8781
P O Box 5419, SE-402 29 Gothenburg
Phone +46 31 708 64 00, Fax +46 31 708 64 80
www.bure.se


_______________________________________________________________________
This press release must not be distributed or made public in the United States
of America, Australia, Japan, Canada, New Zealand or South Africa. The Offer is
not being made to such persons whose participation requires further offer
documents, filings or other measures in addition to those required by Swedish
law.