Big Apple Worldwide Executives Chronicle 'No More Books' Inspiration in Opportunist Story


NEW YORK, Oct. 23, 2007 (PRIME NEWSWIRE) -- Big Apple Worldwide, Inc. (Pink Sheets:BPWI) is pleased to announce that its wholly-owned subsidiary, Big Apple Wallcovering, Inc., has been featured in the most recent issue of Opportunist Magazine. The story chronicles the inspiration for the Company's "No More Books(tm)" technology and gives a brief history of how the Company's executives conceived the idea.

The Opportunist piece notes that wallcovering sellers spend as much as $100 to produce each sample book and that the wallcovering industry wastes approximately $500 Million a year to produce sample books. Considering the constant maintenance and shipping expenses, Big Apple Worldwide President, Neal Jablon, and Vice President, Bill Byron, knew that there had to be a better way, and subsequently developed the concept for the Web-based kiosk ordering system.

"We enjoyed the story and we feel that it gives a good history of our inspiration for 'No More Books(tm).' We really believed in the idea and were determined to make it work, and now we're witnessing a revolutionary change in the industry," stated Neal Jablon, CEO and President of Big Apple Worldwide, Inc.

Opportunist Magazine (www.opportunistmagazine.com) is published quarterly as a forum to help small cap companies tell their story to potential investors. Its mission is to be the leading source of optimism for investors seeking to invest in fast growth, small cap companies. To receive a free copy of the magazine, call Big Apple Investor Relations at 866-843-2775.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly-owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural Wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "NoMoreBooks" Kiosks into Major Retailers across the country. Big Apple Worldwide, Inc. also recently purchased Elabrient Surfaces (www.elabrient.com), which is a commercial interior design development and manufacturing company specializing in commercial Wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly-owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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