Daytonabrands, Inc. to Attend AAPEX, the World's Largest Automotive Aftermarket Industry Trade Show, October 30 Through November 1, 2007


IRVINE, Calif. and ORANGE CITY, Fla., Oct. 23, 2007 (PRIME NEWSWIRE) -- Daytonabrands, Inc. (Other OTC:DYTB), a manufacturer and marketer of innovative consumer products for the automobile and home industries, announced today it will be attending the AAPEX Trade Show. More than 114,800 buyers from 124 countries met 2,063 exhibitors at the show in 2006. Every major brand of accessories, replacement parts, suspension and front end products, paint and body products, heat transfer and mobile air conditioning products and parts was showcased at the show.

The AAPEX Show is the world's largest business-to-business event for the $267 billion Automotive Aftermarket Industry.

"We are excited to launch our ArmorCoat and AutoCare product lines at the AAPEX Show," noted Scott Harkness of Daytonabrands, Inc. "We are utilizing this opportunity to meet with numerous buyers from across North America, Asia, and Europe. We will have representatives on-site who speak English, Spanish, Chinese, and Italian. Our goal is to use the show to increase our already large distribution channel and make our products available literally everywhere."

Specific to the show will be ArmorCoat and AutoCare products at the Daytonabrands Booth #377 (Upper 3) at the Automotive Aftermarket Products Expo (AAPEX), October 30-November 1, 2007 at the Sands Expo Center, Las Vegas, Nevada. Information about the show may be found at http://www.aapexshow.com/.

About Daytonabrands, Inc.

Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski and many of its original 140 member sales representative groups. With an exceptional history of leadership in the automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over a 100,000 retail outlets. Daytonabrands' products can be found in a variety of trade channels, including the Internet, automotive catalogs, direct to consumer television/print and various retail outlets (www.daytonabrands.com).

Daytonabrands products have been sold through Ace Hardware, Costco, Savon, Albertsons, Walgreens, Checker, Kragen, Advance Auto, Schucks, Autozone, AJ Prindle, Access Garage Doors, Silvo, Pantograms, Herrington, Egg Shops, GarageToys.com, garagedepot.com, Garage Doors and More, Car Care, Logo Advantage, Marwest, Meban Tuire and Auto, Ford Lincoln, 9Dollar Ads, Olson Wholesale, Automotive Parts Network, B7L Distribution, Brandsmall, Harbor Freight, Electronic Express, Lillian Vernon, numerous websites, independent retailers and warehouse distributors.

Statements contained in this news release, aside from those identifying historical facts, are 'forward looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.



            

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