NAPLES, Fla., Oct. 23, 2007 (PRIME NEWSWIRE) -- Innovative Food Holdings, Inc. (Pink Sheets:IVFH) announced today that based on preliminary unaudited information, sales for 2006 were $7,028,026. This represents an increase of approximately 27% in revenues 2006 over 2005. Sales in 2006 were strong as a result of the introduction of new products and increased sales of existing products. In addition, preliminary unaudited data reflect that sales for the first half of 2007 were $3,298,326 compared to $3,448,451 in 2006, representing approximately a 4 percent decrease compared to 2006.
The Company notes that all revenue amounts outlined above are preliminary, unaudited and subject to adjustment.
Justin Wiernesz, the Company's Chief Marketing Officer, noted that "2006 was a very strong year of record sales for us and some of that strength continued into 2007. Despite several bad weather days which affected deliveries, and a transition phase in marketing strategy, sales in 2007 continue to maintain the fairly steady pace of the strong sales growth experienced in 2006. In the last several months we have begun implementing several strategic programs that are intended to further drive sales. In addition, we continue to maintain an excellent relationship with our largest customer and although there are no specifics to disclose at this time, we are working very closely with our largest customer to create new marketing programs intended to further increase sales."
Innovative Food Holdings, Inc., through its wholly owned subsidiary, Food Innovations, Inc., provides, with a commitment to chef level extreme quality and service, gourmet food products to discerning chefs throughout the United States.
This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by and information currently available to the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this Release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as anticipated, believed, or expected. The Company does not intend to update these forward-looking statements.