PRESS RELEASE October 24, 2007
Free for release
EIRIKUVA'S PHOTO SERVICES FROM ICA
Cooperation to start in ICA Maxi Special stores
ICA in Sweden is becoming a customer of Eirikuva Digital Image Oyj Abp. ICA is
Sweden's leading daily consumer goods retailer, with annual net sales of about
50 billion SEK (5,4 billion EUR). Some ICA Maxi Special stores will now start to
offer photo services. “Market expansion in Sweden provides us with better
opportunities for developing our service range both in Sweden and in Finland.
ICA is a very popular store in Sweden, and this cooperation agreement will give
Eirikuva much more market presence in Sweden,” says Eirikuva's CEO, Merja
Ailama-Mäkitalo.
Eirikuva Digital Image Oyj Abp
Eirikuva, one of the six central photo processing labs in the Nordic region, has
its roots in the company founded by Eino Riihelä in 1944. In addition to the
parent company, Eirikuva Digital Image Oyj Abp, the Group includes Eiri Kehys Oy
Ab and the Swedish Eirikuva Nordic AB, which was founded in the summer of 2007.
The Group recorded net sales of 6.5 million euros in the period from February 16
to December 31, 2006. The company employs 70 people in Finland and three in
Sweden. Eirikuva Digital Image Oyj Abp is part of the Swedish Amago Capital
Group.
To extend its cooperation with partners, Eirikuva is offering a more diverse
range of Internet-based services and has developed an Eirikuva kiosk concept for
digital image ordering. Eirikuva's key strategy is to produce and develop
consumer-friendly photo and gift product services. The company's customer base
in Finland includes the Anttila and Citymarket department stores, the entire S
Group, Stockmann department stores and a large number of specialty stores.
Customers in Sweden include ONOFF, Euronics and a large number of specialty
stores, with ICA as the newest addition.
ICA AB
The iCA Group (ICA AB) is one of the Nordic region's leading retail companies,
with around 2.300 of its own and retailer-owned stores in Sweden, Norway and the
Baltic Countries. The Group includes the sales companies ICA Sverige, ICA Norge
and Rimi Baltic. ICA also offers financial services to Swedish customers through
ICA Banken. ICA also has a 5% interest in the Netto Marknad company. ICA's
vision is to make every day a little easier. Its mission is to be the leading
retailer with a focus on food and meals.
For more information, please contact
Merja Ailama-Mäkitalo, CEO of Eirikuva Digital Image Oyj Abp
Tel. +358 3 811 8279
Fax +358 3 811 8311
Mobile +358 40 545 3357
E-mail merja.ailama-makitalo@eirikuva.fi
