24/10/2007 Metsä Tissue gives 100.000 EUR to young climate researchers Metsä Tissue has donated 100.000 EUR (1 million SEK) to young climate researchers working in the Polar Regions through the Cambridge-based International Polar Year (IPY). This is one of the largest environmental donations ever made in Sweden, and is also the first time the IPY International Office is accepting money from the business sector. "Metsä Tissue has always made it a priority to take environmental responsibility for our products and manufacturing process", said Paavo Liestalo Senior Vice President Consumer Northern Europe at Metsä Tissue. "The climate changes we see today and can expect in the future only serve to provide us with additional reasons to do more for the environment. The Polar Regions are where changes in the global climate are initially apparent, and polar research is a crucial way in which we can increase our knowledge both of the world we live in and the changes in the global climate. Caring for the environment is an integral part of our business philosophy, and climate change is one of the greatest issues of our time". Metsä Tissue has many products certified with the Nordic Ecolabel, including the brand Serla, Lambi and Katrin among its tissue paper products. As part of this new Serla campaign, the company is giving customers the opportunity to help contribute to Polar research. Due to the fact that the Nordic Ecolabel guarantees that Metsä Tissue is an environmentally responsible company, this is the first time that the IPY International Office will accept a corporate contribution to its international activities. One third of the 100.000 EUR donation has already been used to organize a workshop for young Polar researchers. The workshop was held in Stockholm with more than 25 participants from around the globe. This conference gave them the opportunity to meet for the first time to compare their work and develop their plans. "At IPY, we believe the partnership with Serla and the Nordic Ecolabel helps us bring messages of concern and action about Polar Regions, especially for the Arctic, to a very good audience", said David Carlson, Director of the IPY's International Programme Office, located in Cambridge. "This group of young polar researchers developed their plans and built an international network in cyberspace. But they needed a chance to meet face-to-face, and to include more people from more countries. Support from Serla gave them that opportunity, with fantastic results". The other two-thirds of the donation will enable extra research expeditions to Kinnvika, Svalbard. These expeditions will make possible the collection of relevant data and knowledge of the Arctic region and the effects of climate change in this area. "Nordic Ecolabel is delighted that we have been able to provide this link between the research and business sectors in this project", said Ragnar Unge, Managing Director at Nordic Ecolabelling in Sweden. "We also are also pleased that Metsä Tissue has fulfilled the stringent environmental criteria necessary to qualify for our Nordic Ecolabel. This is proof that they take environmental concerns seriously." For media interviews and information please contact: Piia Rysä, Communication Manager, Metsä Tissue Telephone: +358 10 469 51 49 / +358 50 598 95 58 David Carlson, Director, International Programme Office, International Polar Year Telephone: +44 (0) 1223 22 16 18 / +44 77 15 37 17 59 Anja Grundberg, Press contact for Nordic Ecolabel Telephone: +46 8-555 524 13, Email: anja.grundberg at svanen.nu Pictures from the award ceremony and video from the young researchers workshop can be found at www.svanen.nu Nordic Ecolabel The Nordic Ecolabel´s vision is a sustainable society in which future generations can benefit from the same conditions and opportunities as we ourselves have. Our goal is to contribute to a sustainable consumerism. The Nordic Ecolabel is the official Ecolabel in the Nordic region and was established in 1989 by the Nordic Council of Ministers. It it the leading Ecolabel in the world. The Nordic Ecolabel logo is given to products and services that fulfil stringent environmental criteria and demonstrates that a product is a good environmental choice. All the products and services are quality controlled through testing, document review and one-site visits. The Nordic Ecolabel is an independent third part control organization. IPY Read more about the UN supported organisation IPY at www.ipy.org