LOS ANGELES, Oct. 25, 2007 (PRIME NEWSWIRE) -- Legacy Card Company, Inc., a wholly owned subsidiary of Cardiff International Inc. (OTCBB:CDIF) and Rainbow Rewards, USA, Inc., a Denver, Colorado-based company that specializes in rewards programs, announced its strategic alliance to facilitate the launch of Legacy's Its Simply Brilliant(tm) Rewards Card, a program that provides a simple way for families to save and invest in their children's college education.
The Legacy/ Rainbow Rewards partnership provides Its Simply Brilliant Rewards Cardmembers awards for shopping at Partner Businesses, where members will earn contributions to their children's 529 educational trust fund just for shopping. Members receive contributions on everyday purchases made at participating businesses and supporting National online retailers. Each time a member buys from a Partner Business or on-line retailer, a percentage of the net purchase sale automatically goes into a tax-free 529 educational trust fund account.
Specifically, Rainbow Rewards will conduct Legacy's loyalty program, including the recruitment of local businesses and the redemption of the Partner Business contributed rewards into the Simply Brilliant Cardmembers' tax-free 529 educational accounts.
The Simply Brilliant Rewards Card Program also benefits Partner Businesses by promoting the business to the Cardmembers and, through designated contributions, by building customer loyalty over a long time. "We strive to support the Partner Business at every opportunity," said Dr. Ed Sutton Manners FCA; CEO and President of Rainbow Rewards USA, Inc. "The Simply Brilliant Rewards Card program allows us to do so in an innovative way that drives customers and awareness for Partner Business, and rewards consumers for supporting the participating businesses. The Legacy/ Rainbow Rewards partnership is a great example of how we can help bring business communities together and drive economic success."
"As believers in giving back to the communities we work with," stated Legacy's Chairman of the Board, Mr. Gary Teel, "Legacy and Rainbow Rewards will donate a percentage of every Business Partner sale directly into Mission: Tuition, a 501(c)3 foundation that provides financial assistance to agencies that serve children whose economic reality may preclude them from an education beyond high school, such as Missouri's "Believe" program and its Foster Care Children's college opportunities. Everyone wins!"
Finally a Rewards Card that offers a real, tangible economic advantage to all Missouri citizens, irrespective of financial capacity, to save for their child's education. Now that's Simply Brilliant.
About Rainbow Rewards USA, Inc.
Founded in 2004 in Denver, Rainbow Rewards is a local Rewards program that gives consumers cash back when they shop at participating local and online businesses. In addition, each purchase made at a participating merchant by a Rainbow Rewards member triggers a donation to chosen local charities. Local businesses get an automated loyalty Rewards program and integrated marketing programs to promote the local merchant base to consumer members while local charities get continuous funding. Rainbow Rewards is free to consumers and they can receive up to 20 percent cash back on initial purchases for supporting local businesses. These rewards are in addition to any other rewards that may come with the consumer credit or debit card. Please visit www.rainbowrewards.com for more information.
About Legacy Card Company, Inc.
Legacy Card Company, Inc., a Nevada corporation (the "Company"), is a wholly owned subsidiary of Cardiff International Inc. (OTCBB:CDIF) with its principal office at 16255 Ventura Boulevard, Suite 525, Encino, California 91436. The Company is in the business of design, development, marketing, and management oversight of Its Simply Brilliant Reward Card(tm), a financial vehicle program that assists parents in saving for their children's future educational opportunities and, to provide hope to every child that higher education is attainable, the Company established Mission: Tuition(tm), a 501(c)3 foundation to provide financial assistance to those children whose economic reality may preclude them from an education beyond high school.
About Forward Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The Company wishes to caution readers that a number of important factors could cause actual results to differ materially from those provided in the forward-looking statements.