IRVINE, Calif. and GLENVIEW, Ill., Oct. 25, 2007 (PRIME NEWSWIRE) -- Daytonabrands, Inc. (Pink Sheets:DYTB), a manufacturer and marketer of innovative consumer products for the automobile and home industries, together with its manufacturing partner QMI, Inc., a subsidiary of Illinois Tool Works (NYSE:ITW), announced today it will launch nearly 50 products through the winter of 2007/2008.
"This is the culmination of over a year and half of hard work between our two companies to develop and market the AUTO.CARE(tm) and AUTO.SHIELD(tm) brands of automotive performance products. Daytonabrands has an established marketing force including Alan Rypinski, founder of Armor All Corporation. With QMI's manufacturing expertise in this category and Daytonabrands' consumer product expertise we will seek to penetrate every retail opportunity," stated Scott Harkness of Daytonabrands. "QMI's technology and superior proprietary formulas will be in our automotive lubricant, fuel treatments, and surface protectant products sold with the AUTO.CARE(tm) and AUTO.SHIELD(tm) brands."
"Our products have been used worldwide in rental companies, heavy equipment, ocean liners and consumer vehicle fleets for over 20 years." Stated Shane Willis of QMI. "Our proven formulas combined with Daytonabrands' retail relationships and consumer marketing knowledge will surely make these products winners with consumers."
Daytonabrands is a primary sponsor of Jay Robinson Racing Car #28, NASCAR Busch Series. The company plans to include this relationship in its marketing plans of its new AUTO.CARE(tm) branded product line up. Daytonabrands and QMI attend various trade shows including AAPEX 2007 to promote products to the automotive industry.
About Daytonabrands, Inc.
Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski and many of its original 140 member sales representative groups. With an exceptional history of leadership in the automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over a 100,000 retail outlets. Daytonabrands' products can be found in a variety of trade channels, including the Internet, automotive catalogs, direct to consumer television/print and various retail outlets (www.daytonabrands.com).
Daytonabrands products have been sold through Sears, QVC, Ace Hardware, Lowes, Costco, Savon, Albertsons, Walgreens, Checker, Kragen, Advance Auto, Schucks, Autozone, AJ Prindle, Access Garage Doors, Silvo, Pantograms, Herrington, Egg Shops, GarageToys.com, garagedepot.com, Garage Doors and More, Car Care, Logo Advantage, Marwest, Meban Tuire and Auto, Ford Lincoln, 9Dollar Ads, Olson Wholesale, Automotive Parts Network, B7L Distribution, Brandsmall, Harbor Freight, Electronic Express, numerous websites, independent retailers and warehouse distributors.
About QMI, Inc.
QMI is a leading specialist in industrial/consumer PTFE treatments, also related lubrication oil additives, greases, fuel additives, fuel system cleaning products, polishes, detergents, skin protectants, sanitizer/disinfectant and other industrial products and consumer automotive products. QMI's leadership rises from its commitment to provide premium safe, effective products backed by distributor training and customer support.
With corporate headquarters, manufacturing and technical services in Lakeland, Florida, USA. Founded in 1986 by a team of veteran specialists in PTFE lubrication technology and marketing, QMI quickly became recognized as the leading manufacturer of premium industrial and consumer PTFE treatments. The product offering grew rapidly to include a full line of PTFE lubricants and related products, frequently developed "on demand" to meet lubrication and fuel system challenges in the industrial and consumer markets.
QMI Inc., a subsidiary of Illinois Tool Works (NYSE:ITW), exports worldwide and aggressively pursues opening of new markets. http://www.qminet.com/
Statements contained in this news release, aside from those identifying historical facts, are 'forward-looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.