ORLANDO, Fla., Oct. 25, 2007 (PRIME NEWSWIRE) -- WGL Entertainment Holdings, Inc. (Pink Sheets:WGLT) announced today that the WGL Million Dollar Shootout (MDSO) ratings have risen from 6% of available households to 8% of available households, or from 1.4 million households to 1.9 million households. Ratings are based on viewer response to sponsor advertising, which includes an 800 number for the consumer to call. All calls are tracked through a national clearinghouse, which provides statistics back to the national advertising agency, which placed the seven different spots running on the MDSO.
"As the MDSO nears the end of its seven-week run we are picking up more and more viewers through word of mouth networking. The final two episodes are some of the most dramatic golf you will ever see, PGA Tour or otherwise," said Mike Pagnano, CEO, WGL Entertainment Holdings, Inc. "The ratings will continue to grow as we air episodes six and seven in the five major markets currently airing. We are very excited about the possibility of receiving a national airing in the winter of 2008 and one or several of our sponsors ordering MDSO 2."
WGL Entertainment Holdings, Inc., through its subsidiary WGL Entertainment, is the producer of the WGL Million Dollar Shootout reality television series and several other made-for-TV sports entertainment events scheduled to be produced in 2008 and beyond.
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.