JACKSONVILLE BEACH, Fla. and WARREN, R.I., Oct. 26, 2007 (PRIME NEWSWIRE) -- MarketingExperiments, an education, publishing and research firm that conducts real-time marketing experiments, today announced that Aaron Rosenthal, Director of Channel Research, and Jimmy Ellis, Director of Optimization Research, both of MarketingExperiments, will be conducting a live Landing Page Optimization Clinic at their booth during the 4th annual Business-to-Business Demand Generation Summit in San Francisco. The Summit is being held at The Westin San Francisco Market Street, October 29-30, 2007.
"Having two days in which to review the attendees' landing pages is a great opportunity for MarketingExperiments to lend its expertise to the industry," said Eric Stockton, Director of Education for MarketingExperiments. "By having their landing pages analyzed by our experts, the Summit attendees will learn how to increase their conversions and improve their marketing campaigns' performance."
Each Landing Page Optimization Clinic will take place in the MarketingExperiments booth and is available to all Summit attendees. Interested attendees should stop by the booth to schedule a time.
Ellis, who has conducted and analyzed more than 300 online experiments for MarketingExperiments, specializes in optimization research, search engine marketing and email marketing strategies. He recently led a free trial experiment for a subscription-based research partner that resulted in a 43% reduction in cost-per-acquisition.
Rosenthal, who has been working with Google AdWords, Yahoo! Search Marketing and the comparison shopping engines for five years, conducts ongoing pay-per-click research. One of his experiments was showcased in a case study that optimized a Google paid search campaign and increased traffic by 446% while simultaneously reducing the cost-per-click by 58% in just 60 days.
For a complete schedule of events and to register for the MarketingSherpa B-to-B Demand Generation Summit in San Francisco, visit http://www.sherpastore.com/B-to-BDemandGenerationSummit.html?9268
About MarketingExperiments
Headquartered in Jacksonville Beach, FL, MarketingExperiments conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include, ecommerce marketing, email marketing, online advertising, search engine marketing, subscription marketing and landing page optimization. The firm publishes The MarketingExperiments Journal, and it offers several Professional Certification courses.