Svenska Spel and Boss Media cooperates with a State-controlled Gaming Company on Poker

Svenska Spel and Boss Media cooperates with a State-controlled Gaming Company on
Poker

A state-controlled gaming company - who is a member of the World Lottery
Assocation (“WLA”) - 
has obtained permission from its government to arrange Internet poker in
cooperation with Svenska Spel and Boss Media. The WLA Company will use Svenska
Spel's and Boss Media's solutions for security and supervision.

“This is a great acknowledgement of our Internet poker”, says Svenska Spel CEO
Jesper Kärrbrink.

The government of the WLA Company follows the Swedish example and allows the
state-controlled gaming company to arrange Internet poker for its local
citizens. Boss Media will deliver and operate the technical gaming platform and
Svenska Spel's solutions for responsible gaming, security and supervision shall
be integrated into the gaming platform that will be delivered by Boss Media. The
delivery is expected to be made early in 2008.

“It is satisfying that we will deliver our products to yet another WLA-member.
We are particularly content over the cooperation with Svenska Spel who has
helped us develop the tools for responsible gaming which will be a fundamental
part in the gaming companies' interactive gaming offers in the future,” says
Markus Holm, executive vice president and head of business development at Boss
Media.

The concession of the current government to its controlled gaming company
effectively states that the new net poker site must be arranged in cooperation
with state licensed members only. Thus Svenska Spel serves an important role in
regard of security and supervision. Svenska Spel and Boss Media will be
remunerated with a part of the rake which the players will pay to the WLA
Company.    

“Svenska Spel's Internet poker and its solutions for responsible gaming have
gained widespread attention throughout the world. We have shown that it is
possible to combine an attractive net poker highly appreciated by the players
paired with extensive demands on responsibility. Our poker site quickly became
the undoubtedly biggest on the Swedish market, yet the number of problem players
on our site is half of that of other poker sites,” says Jesper Kärrbrink, CEO of
Svenska Spel.

The cooperation entails that the poker players of the WLA Company, equal to the
Swedish players, before they can start playing, must set their own limits.
Furthermore, the WLA Company will have the right to use Svenska Spel's
responsible gaming tool Play Scan, which predicts and warns a player who is
starting to develop an un-sound gaming behaviour.

“We are very pleased to be able to offer the players in our country the
possibility to play poker on the Internet in a secure and orderly manner. We
hope that the circumstances will develop in such a way that our players and
Swedish players will soon be able to play against each other in the same poker
network,” says a representative of the WLA Company.


For further information, please contact: 
Michael Hallén, President and CEO, Boss Media AB (publ), telephone: +46 (0)470
70 30 000


Boss Media AB (publ) is one of the world's leading independent and total
suppliers of systems for digitally distributed gaming entertainment. Boss Media
develops gaming system solutions for such distribution channels as personal
computers/Internet, interactive gaming terminals and digital- TV. Licensees are
offered a customized gaming system, an integrated payment system and operator
related services. The Boss Media-share is listed on the OMX Nordic Exchange list
(Small Cap/IT). More information about Boss Media is available at
www.bossmedia.com