Wall Street Journal Circulation Quality Continues Growth

Wall Street Journal Online Paid Subscriptions Hit Historic One Million Mark; Journal Delivers Seven Consecutive Quarters of Print Circulation Revenue Growth


NEW YORK, Nov. 4, 2007 (PRIME NEWSWIRE) -- The Wall Street Journal Online today announces it has reached the historic one million mark for paid subscriptions. In addition, WSJ.com reached a record 10 million unique visitors in October (up 104% from a year ago) and the Wall Street Journal Digital Network, which also includes MarketWatch.com, Barron's Online and AllThingsD.com, hit a record 20 million unique visitors and 454 million page views, up 25% and 37% versus a year ago respectively.

The print Journal continues to outpace industry peers as its strategy of building revenue through price increases and elimination of low quality circulation has delivered seven consecutive quarter of revenue growth.

According to the recent ABC FAS-FAX numbers released today, total paid Wall Street Journal circulation (print & online) is 2,012,000, showing a decline of 1.5% compared to the same period a year ago. These results build on the print Journal's success over the last two year, during which low revenue Other paid circulation was reduced by over 30% and high revenue Individually Paid Circulation increased by 6.5%. WSJ.com subscriptions grew 30% during this two year period.

About The Wall Street Journal

The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2007, the Journal was ranked No. 1 in BtoB's Media Power 50 for the eighth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.

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