PHOENIX, Nov. 5, 2007 (PRIME NEWSWIRE) -- The Inventure Group, Inc. (Nasdaq:SNAK) today announced the appointment of Mr. Jim Goers to the position of Vice President of Sales. In this role, Mr. Goers is responsible for leading the sales teams for both the snack food and frozen fruit divisions.
Mr. Goers is a highly regarded sales executive who brings the company over 24 years of leadership experience. He has an exemplary track record of success in sales leadership roles including Denver Regional Vice President of Sales for Kraft North America, where he led the business development and retail execution efforts for the entire Kraft portfolio which includes over 60 food categories in seven states. Prior to Kraft North America, he was Regional Vice President for the Nabisco Biscuit Company, where he led a multi-state business team. Mr. Goers began his career with 11 years of progressively increased sales leadership roles with Frito-Lay, Inc.
Mr. Goers will be primarily responsible for developing and implementing the Company's revenue growth and retail execution plans, with particular emphasis on pioneering new frozen fruit customer relationships, expanding the Company's warehouse delivered snack business through growth of the T.G.I. Friday's(r) brand and BURGER KING(r) brand salted snacks, and expanding distribution of the Company's better-for-you snacks such as Boulder Canyon Natural Foods(tm).
"We are extremely fortunate to have Jim join the company as Vice President of Sales. His considerable category management and sales leadership expertise will add significant value to the Company's efforts to deliver profitable revenue growth. We believe we have three attractive growth platforms and the addition of Mr. Goers' expertise represents a major step forward for the Company's sales capabilities," commented Mr. Eric Kufel, Chief Executive Officer.
"I appreciate the support and confidence of The Inventure Group organization with my appointment. The Company has a superb reputation as an industry innovator and I am particularly impressed with its diverse array of intensely different brands and significant manufacturing capacity and capabilities. I believe The Inventure Group is a great platform for future growth and I look forward to leading profitable long-term growth from both existing brands and innovative new ventures," commented Mr. Goers, Vice President of Sales.
About The Inventure Group, Inc.
With facilities in Indiana, Arizona and Washington states, The Inventure Group is a marketer and manufacturer of Intensely Different(tm) snack foods under a variety of owned or licensed brand names, including T.G.I. Friday's(r), BURGER KING(r), Tato Skins(r), Poore Brothers(r), Bob's Texas Style(r) and Boulder Canyon Natural Foods(tm). Additionally, The Inventure Group owns Rader Farms(tm), a leading grower, processor and marketer of premium frozen blueberries, raspberries, berry blends and other fruit products. For further information about The Inventure Group or this release, please contact Steve Weinberger, Chief Financial Officer, at (623) 932-6200, or log on to http://www.inventuregroup.net.
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Statements contained in this press release that are not historical facts are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that may cause actual results to differ from the forward-looking statements contained in this press release and that may affect the Company's prospects in general include, but are not limited to, the potential need for additional financing, acquisition-related risks, significant competition, customer acceptance of new products, dependence upon major customers, dependence upon existing and future license agreements, general risks related to the food products industry, and such other factors as are described in the Company's filings with the Securities and Exchange Commission.