New Wave prolongs its cooperation with the Swedish Football Association (“Svenska Fotbollförbundet”)

New Wave prolongs its cooperation with the Swedish Football Association
(“Svenska Fotbollförbundet”)

New Wave Group AB will, through its two subsidiaries Seger United AB and Craft
of Scandinavia AB, continue to be the supplier of the Swedish national football
teams match- and training wear. The new agreement which will be in force from
2008 up until 2012, inclusive, mean among others that the Swedish football
squads also henceforth will wear apparel from Umbro and underwear from Craft
when playing match and during training.

“This is, commercially as well as in terms of service, the largest agreement we
have ever signed with a supplier of goods for the Swedish national football
teams. We have been cooperating with Umbro since 2003 and in connection with the
success we have developed a very close and good relationship within several
areas which are very important for us, such as sales of official merchandise
products and the national team's football school. The cooperation with our
official supplier of team wear is very important, not the least bearing in mind
the width of products which are needed to give the national teams the best and
the newest”, said the general secretary of the Swedish Football Association Sune
Hellströmer.

“We are very pleased to present a prolongation of our cooperation with the
Swedish Football Association. Sweden have had world class men's and women's
national teams all since the national football team started to wear Umbro
apparel 2003. Moreover, a lot of resources have been laid down to further the
ambitious national youth programme which lays the foundation for future
success”, said Göran Härstedt, New Wave Group's Chief Executive Officer.  

“The successes have created an incredible interest in Swedish national football,
which climaxed during the world championship in Germany last year where Swedish
supporters excelled in a way that impressed the world. To be part of the future
development of Swedish football therefore feels extremely exiting. We look
forward to supply the players of the Swedish squads and its supporters to
success also in the future and to contribute to that Swedish and foreign
stadiums are dressed up in our yellow and blue colours”, Härstedt concluded.    

Stockholm November 6, 2007
New Wave Group AB (publ)
Göran Härstedt
CEO


For more information, please contact:
Göran Härstedt  CEO, New Wave Group  Tel: +46 (0)31 712 89 02, E-mail:
goran.harstedt@nwg.se

New Wave Group in brief
New Wave is a promotional and retailing company that concentrates on
establishing, acquiring and developing trademarks, mainly within the promo wear,
leisurewear and gift sector. New Wave operates within two business areas, in the
Corporate Promotional area through sales to independent promotion companies, as
well as in the Retailing business area via retailers mainly within sportswear
and shoes. By operating within both areas, the Group's risk spreading and the
coordination advantages increase.