SAN FRANCISCO, Nov. 8, 2007 (PRIME NEWSWIRE) -- Porter Gale has joined Virgin America as the company's new Vice President of Marketing. With a wealth of experience in the marketing, brand development and advertising worlds on both coasts, Porter will play a leading role in shaping the Virgin America brand as it launches into new markets across the nation.
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"We are thrilled to have someone with Porter's blend of marketing, branding, business development and advertising experience to help move the company forward as we grow from a start-up to a major carrier," said Fred Reid, Chief Executive Officer of Virgin America. "The Virgin brand is known the world over for innovation, creativity and a focus on the customer and Porter's vision will clearly help grow the company and define Virgin America's unique place in the U.S. travel landscape."
Porter comes to Virgin America after running her own marketing and communications firm -- the Porter Gale Group, where she managed a variety of projects with clients that included Blue Shield of California, Delta Dental and Country Music Television. Previously, Porter was a Managing Partner and General Manager at Kirshenbaum Bond & Partners San Francisco, where she led new business efforts for the firm. Porter is also an acclaimed documentary filmmaker, who biked across the U.S. to co-direct her film, "Two Chicks, Two Bikes, One Cause." Her films have aired at film festivals across the globe and have been featured on Lifetime, PBS and Channel 4 (England).
Porter has joined Virgin America part-time through 2007 and will transition to the company full-time beginning in January 2008.
About Virgin America:
As the only California-based airline, Virgin America will serve as many as 10 cities within its first year of operation and up to 30 cities within five years. Virgin America's brand-new Airbus A320 family aircraft offer guests their own interactive inflight entertainment systems, plugs for laptops and other portable electronic devices, the ability to order food or chat with other guests from their own video touch-screen and a host of other features aimed at bringing a little fun back to flying. The airline has 31 airplanes on order and plans to grow by more than 1,000 employees a year. To learn more about Virgin America: www.virginamerica.com
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