Interim Report January - September 2007

Interim Report January - September 2007

• Orders received during the three quarters increased by 51 percent to
SEK 351 M (233)

• Net sales for the three quarters amounted to SEK 298.9 M (296.2)

• Gross margin improved to 29 (20) percent

• Operating result for the three quarters of SEK -14.7 M (-32.6). Third quarter
is still negative but showing significant improvement

• Result after tax of SEK -20.3 M (-35.6)

• Result per share of SEK -0.01 (-0.05)

• Liquid funds of SEK 73.8 M (27.0)


• The board of Pricer appointed Charles Jackson as new CEO from September 1

• The restructuring program to accomplish savings is well under way

In its capacity as issuer, Pricer AB is releasing the information in this
interim report for January-September 2007 in accordance with the Swedish
(2007:528) Securities Exchange Act. The information was distributed to the media
for publication at 09,30 hrs CEST on Thursday November 8, 2007.

For further information, please contact:
Charles Jackson, President and CEO, Pricer AB	+46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing product information on the shop floor.
The platform is based on a two-way communication protocol to ensure a complete
traceability and management of resources. The Pricer system significantly
improves consumer benefit and store productivity. 

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 3,300 installations across three
continents with approximately 60 percent market share. Customers include many of
the world's top retailers and some of the foremost retail chains in Europe,
Japan and the USA. Pricer, in co-operation with qualified partners, offers a
totally integrated solution together with supplementary products, applications
and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit