STOCKMANN GROUP SALES IN OCTOBER 2007


In October, the Stockmann Group's sales were up 9 per cent and amounted to
EUR 176 million. The best percentage increase in sales was reported by
Seppälä whose sales were up 15 per cent. Sales by the Department Store
Division were up 10 per cent while sales by Hobby Hall were up 2 per cent.

Sales by Seppälä grew by 4 per cent in Finland and by 47 per cent abroad.
The strong growth abroad was contributed by the expansion of the network
of stores especially in Russia.

Sales by the Department Store Division grew by 7 per cent in Finland and
by 17 per cent abroad. The Crazy Days Campaign once again set a new sales
record in all market areas. Sales abroad were further boosted by the new
department store that was opened in Moscow in February and the expansion
of the Bestseller chain in Russia.

Hobby Hall's sales were down 4 per cent in Finland and up 39 per cent
abroad due to the favourable sales trend in the Baltic countries.

In Finland, there was one business day more in this October than in
October 2006.


Sales figures in October

                            October           January-October     January-
                                                                  December
                                    change                  change         
                         2007  2006 perc.    2007     2006  perc.     2006
                           Me    Me 07/06      Me       Me  07/06       Me
                                                                          
Department Store        101.0  94.4   7.0   687.0    655.8    4.8    832.2
Division, Finland
Department Store         40.8  34.7  17.4   272.4    228.9   19.0    286.9
Division,
international
operations
Department Store        141.8 129.1   9.8   959.5    884.7    8.5  1 119.0
Division, total
Hobby Hall, Finland      15.6  16.2  -3.5   135.3    136.1   -0.6    167.2
Hobby Hall,               3.4   2.5  38.8    31.2     26.8   16.5     32.6
international
operations
Hobby Hall, total        19.0  18.6   2.1   166.5    162.9    2.2    199.8
Seppälä, Finland          9.7   9.4   3.6    97.1     98.0   -0.9    123.5
Seppälä, international    5.0   3.4  47.1    41.2     27.6   49.4     34.6
operations
Seppälä, total           14.7  12.8  15.2   138.3    125.5   10.2    158.1
Real estate + others      0.1   0.1 -21.2     0.7      0.8   -8.8      0.9
Operations in Finland,  126.3 119.9   5.3   920.1    890.6    3.3  1 123.7
total*
International            49.2  40.6  21.2   344.9    283.2   21.8    354.1
operations, total
Stockmann total*        175.5 160.5   9.3 1 265.0  1 173.9    7.8  1 477.8

* The figures do not include the sales by the Stockmann Auto division that
was divested at the beginning of March 2006. If the sales by Stockmann
Auto in January-February 2006 are included in the comparison figures, the
change of sales in per cent was:

                                      January-October 2007
                                              change perc.
Operations in Finland, total                          -4.7
Stockmann total                                        1.3


STOCKMANN plc

Hannu Penttilä
CEO


DISTRIBUTION
OMX Nordic Exchange Helsinki
Principal media