RNB's sales in October 2007

RNB's sales in October 2007

RNB's total sales in proprietary stores in October 2007 amounted to SEK 249.6 M,
compared with SEK 264.1 M in the corresponding month a year earlier, which is a
decrease of 4.5 %.

Sales in comparable stores in October 2007 declined by 3.6%, compared with the
corresponding month in the preceding year. In Sweden, sales in comparable stores
declined by 4.7%.

The number of proprietary stores amounted to 243 at October 31, 2007, compared
with 241 a year earlier. 

For further information, contact: 
Mikael Solberg, President and CEO, RNB RETAIL AND BRANDS
+46 (0)8-410 520 20, +46 768 87 20 20, e-mail: mikael.solberg@rnb.se

Göran Blomberg, CFO, RNB RETAIL AND BRANDS
+46 (0)8-410 520 99, +46 768 87 20 99, e-mail: goran.blomberg@rnb.se

Cecilia Lannebo, IR, RNB RETAIL AND BRANDS
+46 (0) 8-410 520 45,+46 768 87 20 45,  e-mail: cecilia.lannebo@rnb.se


RNB RETAIL AND BRANDS AB is organized on the basis of two business areas -
Polarn O. Pyret and a distribution platform for national and international
brands. Polarn O. Pyret is a brand focused on baby and children's wear. The
distribution platform consists of two main areas, Department Stores and Store
Concepts. Department store operations are conducted via stores in the NK and
Steen & Ström department stores. The store concepts comprise JC, J-Store,
Brothers and Sisters.